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NBC Markets Two New TV Pilots on Netflix

Authored by Rohit Bhargava on August 9, 2006 - 7:55am.
Netflix Screenshot As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was.  Marketing a television show is steadily taking more and more lessons from Hollywood filmmakers, doing things like positioning new shows in relation to older shows, using big stars as a draw, and even using very movie-like trailers to promote the shows on television and online.  Now NBC has found a new angle for promoting two new shows: offering DVDs of the pilots on Netflix.
tags: Video | Marketing | TV | Commerce | Netflix | Promotions | NBC | Pilots | Studio 60 | Kidnapped | Rohit |

Second Rejected TV Pilot Surfaces on Video-Sharing Sites

Authored by Mark Hefflinger on August 4, 2006 - 12:24pm.
Los Angeles - The pilot for a TV show developed for but rejected by Fox has become the second such program to surface on video-sharing sites like YouTube in recent weeks, according to The Hollywood Reporter. Since the pilot for "The Adventures of Big Handsome Guy and His Little Friend" -- to which Fox owns the copyrights -- appeared on video-sharing sites, some have complied with cease-and-desist letters sent by Fox asking that they remove the video. Keith Richman, CEO of video-sharing site Break.com, told THR he estimates the "Handsome" pilot has been streamed 250,000 times since it was uploaded on Saturday. Another pilot called "Nobody's Watching," which was rejected by the WB, was posted on YouTube last month and generated enough traffic and praise from online viewers that it was picked up by NBC Universal. Warner Bros. took another route with its pilot for a series called "Aquaman" for the CW, posting it for sale on Apple's iTunes Store.
tags: Internet | Video | Law | TV | Copyright | Leaks | Video-Sharing | Pilots |