Pipes

Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

Authored by Rohit Bhargava on February 9, 2007 - 4:56pm.

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity. Yet so far, RSS has been used primarily to push content that is offered by one group to many subscribers. The power of RSS is mainly in the fact that I can pull multiple feeds from very different content providers into a single location. My RSS aggregator has news from MarketingVox, the NY Times, my upcoming Netflix movies, and tips from Lifehacker (among lots of others) all on a single page. That's powerful stuff. But what if I want to have an even more customized view? There are plenty of services like Squidoo and Rollyo that have pursued an idea that in the past I have termed "human filtered search." Whatever you call it, this is the growing trend of people filtering content for other people. It's the idea behind those sites, as well as the basic concept behind social news sites like Digg or iceRocket.

Yahoo Introduces "Pipes" Mashup Creator Tool

Authored by Mark Hefflinger on February 8, 2007 - 12:32pm.

Sunnyvale, Calif. - Yahoo on Thursday debuted a new service designed to make it easier for users and developers to create "mashups," or applications created by combining different Web-based services.