Platform A

AOL Acquires buy.at E-Commerce Network

Authored by Mark Hefflinger on February 5, 2008 - 8:11am.

Dulles, Va. - In the second acquisition for its Platform-A advertising arm in as many days, AOL (NYSE: TWX) on Tuesday said that it has acquired buy.at, an independent affiliate network that provides advertisers and publishers a platform for e-commerce marketing programs.

Reports: Microsoft-Yahoo Deal Could Leave AOL "Odd Man Out"

Authored by Mark Hefflinger on February 4, 2008 - 9:29am.

Dulles, Va. - Three days after Microsoft (NASD: MSFT) shocked the technology world with its unsolicited $44.6 billion takeover bid for Yahoo (NASD: YHOO), some pundits and analysts already are predicting that it could negatively affect AOL's (NYSE: TWX) chances of merging with an online advertising powerhouse. In recent years, AOL has staked its future on Internet advertising by de-emphasizing its core Internet access service and acquiring several ad companies, which it has formed into a new dedicated arm called Platform A.

AOL Launches Web PSA Campaign on Behaviorally Targeted Ads

Authored by Mark Hefflinger on October 31, 2007 - 10:32am.

Dulles, Va. - AOL (NYSE: TWX) on Wednesday launched a new program designed to better inform online consumers about behaviorally targeted advertising, a technology increasingly being used by AOL and other companies to serve the most relevant ads to Internet users.

Report: AOL Advertising Unit Preparing for IPO in Early 2008

Authored by Mark Hefflinger on September 27, 2007 - 7:54am.

Dulles, Va. - AOL parent Time Warner may be preparing to spin off its newly formed advertising unit through an initial public offering (IPO), TechCrunch reported on Thursday.

AOL to Move Headquarters from Dulles to New York; Launch Ad Unit

Authored by Mark Hefflinger on September 17, 2007 - 7:57am.

Dulles, Va. - AOL said on Monday that it will move its corporate headquarters from Dulles, Va. to New York City as part of its movement away from a subscription-based revenue model and toward an advertising-focused model.