Platform-AAOL Unveils New Brands, Slogan at Company MeetingAuthored by Mark Hefflinger on July 24, 2009 - 7:33am.
Dulles, Va. - Time Warner's (NYSE: TWX) AOL has
officially done away with its three core brands -- MediaGlow, Platform-A and
People Networks -- company executives announced Friday morning in front of
about 2,000 employees at its facilities in Dulles, Va.
AOL's Platform-A Heads List of Top 25 Online Ad NetworksAuthored by Mark Hefflinger on May 22, 2009 - 7:26am.
Reston, Va. - AOL's (NYSE: TWX) Platform-A remains the nation's largest
Internet ad network, based on the number of U.S. Internet users reached in
April, according to new figures released by Internet audience measurement firm comScore.
AOL Names Former Google Executive as New Head of Ad SalesAuthored by Mark Hefflinger on April 30, 2009 - 8:50am.
Dulles, Va. - Just weeks after taking the reigns at
AOL, Tim Armstrong on Thursday named a former colleague at Google (NASD: GOOG) as the unit's
new head of advertising.
AOL to Reorganize Struggling Platform-A Ad UnitAuthored by Mark Hefflinger on March 26, 2009 - 9:07am.
New York
- Time Warner's (NYSE: TWX) AOL is planning to reorganize its struggling Platform-A ad unit within the
next few weeks, according to an internal memo published by the blog AllThingsD.
AOL Eschews DoubleClick for In-House Ad-Serving SystemAuthored by Mark Hefflinger on March 18, 2009 - 9:23am.
New York
- In what many consider a major milestone in its evolution to an advertising
business model, Time Warner's (NYSE: TWX) AOL said that it no longer will rely on ad serving technology
from Google's (NASD: GOOG) DoubleClick, instead switching to an in-house system developed by
AdTech, which the company acquired two years ago as part of its Platform-A
business.
AOL Hires Former Yahoo Exec as New Head of Platform-AAuthored by Mark Hefflinger on February 3, 2009 - 10:01am.
New York - Trying to turn around an online advertising business hit hard by the global recession, AOL (NYSE: TWX) said on Tuesday that it has hired former Yahoo (NASD: YHOO) executive Greg Coleman to replace Lynda Clarizio as the president of Platform-A. AOL Laying Off 100 from Platform-A Ad UnitAuthored by Mark Hefflinger on April 18, 2008 - 10:26am.
New York - Time Warner's (NYSE: TWX) AOL is laying off around 100 employees from its new Platform-A advertising unit, which was created through the blending of several acquisitions, including Adverstising.com, Tacoda, Quigo, Third Screen Media, Lightningcast and Adtech, Silicon Alley Insider reports. Report: AOL's Platform-A Was Top Internet Ad Network in MarchAuthored by Mark Hefflinger on April 15, 2008 - 7:54am.
Reston, Va. - Platform-A, the online ad unit of AOL (NYSE: TWX) formed last fall through the combination of acquired firms such as Advertising.com, Quigo and Tacoda, ranked as the No. 1 ad network in March, according to a new report from market research firm comScore. AOL Lands Verizon Ad Deal, Opens New New York HQAuthored by Mark Hefflinger on April 14, 2008 - 7:26am.
AOL Names Advertising.com Head New President of Platform-AAuthored by Mark Hefflinger on March 11, 2008 - 12:52pm.
Dulles, Va. - AOL (NYSE: TWX) has named Lynda Clarizio, who four years ago helped lead the company's $435 million acquisition of Advertising.com, as the new president of its Platform-A advertising arm. Clarizio has been serving as the president of Advertising.com, a key component of New York-based Platform-A. Now, she replaces Curt Viebranz, the former CEO of Tacoda, who became Platform-A's first president when the organization was announced last fall. AOL created Platform-A late last year by combining its various digital advertising companies, including Advertising.com, Tacoda, Third Screen Media, Lightningcast and AdTech. AOL to Acquire Targeted Ad Firm QuigoAuthored by Mark Hefflinger on November 7, 2007 - 9:30am.
Dulles, Va. - Building on the recent launch of its Platform-A online advertising unit, AOL (NYSE: TW) said on Wednesday that it will acquire New York-based Quigo, a provider of targeted ad services. |
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