Platform-A

AOL Laying Off 100 from Platform-A Ad Unit

Authored by Mark Hefflinger on April 18, 2008 - 10:26am.

New York - Time Warner's (NYSE: TWX) AOL is laying off around 100 employees from its new Platform-A advertising unit, which was created through the blending of several acquisitions, including Adverstising.com, Tacoda, Quigo, Third Screen Media, Lightningcast and Adtech, Silicon Alley Insider reports.

Report: AOL's Platform-A Was Top Internet Ad Network in March

Authored by Mark Hefflinger on April 15, 2008 - 7:54am.

Reston, Va. - Platform-A, the online ad unit of AOL (NYSE: TWX) formed last fall through the combination of acquired firms such as Advertising.com, Quigo and Tacoda, ranked as the No. 1 ad network in March, according to a new report from market research firm comScore.

AOL Lands Verizon Ad Deal, Opens New New York HQ

Authored by Mark Hefflinger on April 14, 2008 - 7:26am.

New York - AOL (NYSE: TWX) on Monday announced the largest win in the brief history of Platform-A, which has been tapped to manage all of the online ad and most of the mobile ad inventory of telecommunications giant Verizon (NYSE: VZ). The deal comes as AOL reportedly is continuing discussions about a possible combination with Yahoo (NASD: YHOO), which is trying to fend off a takeover by Microsoft (NASD: MSFT).

AOL Names Advertising.com Head New President of Platform-A

Authored by Mark Hefflinger on March 11, 2008 - 12:52pm.

Dulles, Va. - AOL (NYSE: TWX) has named Lynda Clarizio, who four years ago helped lead the company's $435 million acquisition of Advertising.com, as the new president of its Platform-A advertising arm. Clarizio has been serving as the president of Advertising.com, a key component of New York-based Platform-A. Now, she replaces Curt Viebranz, the former CEO of Tacoda, who became Platform-A's first president when the organization was announced last fall. AOL created Platform-A late last year by combining its various digital advertising companies, including Advertising.com, Tacoda, Third Screen Media, Lightningcast and AdTech.

AOL to Acquire Targeted Ad Firm Quigo

Authored by Mark Hefflinger on November 7, 2007 - 9:30am.
Quigo logo

Dulles, Va. - Building on the recent launch of its Platform-A online advertising unit, AOL (NYSE: TW) said on Wednesday that it will acquire New York-based Quigo, a provider of targeted ad services.