London - U.K. online media retailer Play.com has begun selling DRM-free music downloads, offering a selection of about 1 million tracks from major label EMI and various independent labels. The PlayDigital store will feature variable pricing, with top sellers to sell for just below the average price of about $1.37 per track. A company spokesman told Guardian.co.uk the company will be looking to undercut pricing at Apple's iTunes Store. Amazon.com, which recently launches an MP3 store with songs from all the major labels, has not announced specific launch plans for a U.K. version.