London - British Sky Broadcasting said on Tuesday that it will incorporate social media tools from Pluck across its websites, including Sky.com and SkyNews.com. The new functionality will enable multimedia blogs and discussion forums, and cross-site user profiling. Pluck provides similar services to publishers including Gannett, Reuters and WashingtonPost.com.

Austin - Pluck, a provider of social media services for media companies, brand marketers and others, said on Thursday that it is now powering social media capabilities on RollingStone.com and Film.com. Pluck will power the sites' forums, comments and recommendations; the company provides similar services to USA Today, Conde Nast and The Washington Post.

Austin, Texas - Pluck, a provider of social media tools, said on Friday that the Canadian Broadcasting Corporation (CBC) has hired it to provide social media capabilities across CBC digital properties. Austin-based Pluck, which also counts Fox News, Discovery, Gannett and The Washington Post as clients, will provide voting contests, interactive show commentary, forums, photo-sharing and other features for the CBC.

Los Angeles - Demand Media, a provider of domain name registration and social media services founded by former MySpace chairman Richard Rosenblatt, said on Tuesday that it has acquired Pluck, a provider of social media and syndication tools.

Austin - Pluck, a provider of social media services for media companies, said on Wednesday that it plans to connect its platform with the Facebook and OpenSocial APIs, linking the Web audiences of Pluck clients such as Gannett, Reuters and The Washington Post with users of Facebook, MySpace and other social networks. The integration will link readers' comments on Pluck client news sites back to their social network profiles. Reuters invested $7 million in Austin-based Pluck in 2006.