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Podcast Measurement, Ad Insertion Firm PodBridge Raises $8.5 Million

Authored by Mark Hefflinger on April 20, 2007 - 10:40am.

Mountain View, Calif. - PodBridge, a provider of podcast audience measurement and ad placement services, has raised around $8.5 million in its second round of venture capital financing, PEHub.com reported, citing a regulatory filing.

tags: Deals | VC | Advertising | Metrics | Sutter Hill Ventures | Podbridge | Podcasting | Mayfield | Worldview |

Podbridge Adds Ingenio Pay-Per-Call Ads to Podcast Ad Network

Authored by Mark Hefflinger on June 15, 2006 - 1:21pm.
Mountain View, Calif. - Podbridge, a provider of podcast audience measurement and a podcast advertising network, announced on Thursday that it has partnered with Ingenio to integrate pay-per-call ad listings on the Podbridge network.
tags: Internet | Marketing | Advertising | Podcasts | Audio | Podbridge | Ingenio | Pay-Per-Call |

Podcast Ad Network Podbridge Gets Up to $12 Million in Funding

Authored by Mark Hefflinger on February 16, 2006 - 8:24am.
Mountain View, Calif. - Podbridge, a provider of targeted ad delivery technology for podcasts, on Thursday announced the launch of its service. The company's founder and CEO, Murgesh Navar, told VentureWire that it has raised between $10 and $12 million in venture capital funding, from Mayfield Fund and Worldview Technology Partners. Podbridge said it has already partnered with the BBC, Military.com and several Clear Channel radio stations, which will be able to track ad listens, place ads by demographic and location, rotate multiple ads and manage budgets. "For podcasting to become a mainstream media, it needs a business model to encourage content providers," said Navar. "We aim to help our content partners generate revenue by providing the insight and accountability needed to attract advertisers." The company added that Ronning Lipset Radio has signed on to be its exclusive third-party agent, charged with selling audio spots on the Podbridge network.
tags: Podbridge | Gets | Fund | Podcast Ad |