Pre-Air

Fox to Sell Pre-Air TV Shows on DirecTV Digital Video Recorders

Authored by Mark Hefflinger on January 5, 2006 - 7:11am.
Las Vegas - Fox Entertainment Group announced on Thursday that it has signed an agreement with satellite TV provider DirecTV, to sell downloads of TV programs to DirecTV digital video recorder -- both after they are broadcast and before they air for the first time on TV. Beginning in March, Fox will offer episodes of select FX series a day or two before their first broadcast for $2.99 each. Later this year, Fox will offer downloads of episodes of "The Shield," "Rescue Me," "24" and "Prison Break" for about a week following their initial broadcast, for 99 cents each. "For the very first time, viewers will be able to watch their favorite shows before the rest of the world," said News Corp president and COO Peter Chernin. "And we now have the ability to create different cuts of our programs for the pre-air audience -- versions with additional scenes and materials not included in the network broadcast -- something entirely new."