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Electronic Arts Slashes Some New Game Prices by 20%

Authored by Mark Hefflinger on February 22, 2006 - 4:14am.
Redwood City, Calif. - Video game publisher Electronic Arts announced on Wednesday that it plans to introduce a number of anticipated new titles at a 20% discount off the industry standard pricing for new games. EA's "Godfather" and "Black" will go on sale for PlayStation 2 and Xbox at $39.95, rather than the typical $49.95 price for new titles. A number of game publishers have taken similar steps to discount titles, both in light of flagging sales and in anticipation of the release of next-generation consoles. New games for Microsoft's new Xbox 360 console typically cost $59.95.
tags: Games | New | Electronic Arts | Slashes | Prices | 20%% |

Apple Debuts 1GB iPod Nano, Slashes Prices on iPod Shuffle

Authored by Mark Hefflinger on February 7, 2006 - 4:51am.
Cupertino, Calif. - Apple on Tuesday debuted a new $149, 1GB iPod Nano, adding a smaller capacity model to existing 2GB and 4GB versions of its flash memory-based portable music player line. Apple also announced lower pricing for its iPod shuffle, its smallest player and the only model without a display screen. The 512MB shuffle now costs $69, down from $99, while the 1GB shuffle was discounted from $129 to $99. "The only other company that has cheaper products out there is Creative," Gene Munster, an industry analyst with PiperJaffray, told the Associated Press. "So not only are Apple products the best, now they're also the cheapest, which makes it impossible for others to compete." Apple has also started a countdown to the one billionth song to be sold from its iTunes Music Store, which the company said last month has now sold 850 million songs. Prizes will be given at 100,000-song intervals along the way, with the purchaser of the 1 billionth song to receive an iMac, 10 iPods and a $10,000 gift certificate to the iTunes Store.
tags: iPod | Apple | Prices | Debut | 1GB | Nano | Slashe |

Report: Advertising Keyword Prices Soar in November

Authored by Mark Hefflinger on December 7, 2004 - 4:13am.
San Francisco -- With the holiday season in full gear, the prices that advertisers paid for keywords to reach consumers on search engines rose dramatically once again in November. According to San Francisco-based Fathom Online, a provider of search engine marketing services, keyword prices last month went up 7% overall to $1.66. The increase was less than the overall 13% increase in October, but the two months together reflect the upward trend for keyword prices since September. "Our data demonstrate clearly that retail and service advertisers are jockeying for high rankings on search engines to capture consumers," said Matt McMahon, the executive vice president of media and marketing for Fathom Online. Keyword prices for consumer services soared, increasing on average 32% from $0.96 to $.1.27 per keyword.
tags: Reports | Prices | Advertising Keyword |

Report: Average CD Price Drops 4% in Q3 2004 to $12.95

Authored by Mark Hefflinger on November 9, 2004 - 8:01am.
Port Washington, N.Y. -- CD prices hit a new low in the third quarter of 2004, when the average retail price of a CD fell to $12.95, a 4% decline from the same period a year ago, according to data from New York-based market research firm NPD Group. The average price of a "catalog" CD (18 months old or more) fell to $12.84, whereas current CDs sold for an average of $13.08. "A few leading mass merchandisers have been flirting with the $13 mark since late 2003 for catalog titles," said NPD president Russ Crupnick, "but it now appears that all of the major mass retailers have begun to adopt lower pricing for these CDs. By contrast, electronics retailers are offering lower prices on current CDs. Current product accounts for approximately 60 percent of music sales at both mass merchandisers and electronics specialty retailers." NPD Group predicts that overall prices will decline even further during the holiday shopping season.
tags: Reports | CD | Prices | Average |

Gay Online Media Firm PlanetOut Prices $42 Million IPO

Authored by Mark Hefflinger on October 15, 2004 - 9:58am.
San Francisco -- Shares of San Francisco-based PlanetOut rose nearly 16% on Thursday after the operator of an online community for gays and lesbians raised nearly $42 million in its initial public offering (IPO). The company priced 4.65 million shares at the low end of the estimated price range of $9-$11. The stock, listed on the Nasdaq under the symbol "LGBT," closed at $10.40. The company said that it will use the proceeds to pay down its debt, as well as for working capital.
tags: IPO | Prices | PlanetOut | Gay Online Media |

Chinese Online Games Firm Shanda Prices $200 Million in Notes

Authored by Mark Hefflinger on October 15, 2004 - 9:48am.
Shanghai -- Shanda Interactive Entertainment, a Chinese online game service operator, announced on Friday that it has raised $200 million through the sale of zero coupon convertible notes. The company also granted the unnamed purchaser the option to purchase an addition $75 million in notes, due to mature in Oct. 2014. Shanghai-based Shanda provides infrastructure for online games and develops its own massively multiplayer titles, including "The Legend of Mir II," "Tactical Commanders," "The World of Legend" and "The Age."
tags: Shanda | Prices | Chinese Online Games | Notes |