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NYC's Primedia Division Completes Sale of Enthusiast Media Unit

Authored by dmw on August 3, 2007 - 1:32pm.

New York - Source Interlink, a Florida-based provider of merchandising and fulfillment services for home entertainment products, has completed its acquisition of New York-based publisher Primedia's Enthusiast Media division, comprising over 70 magazines and 90 websites, for $1.2 billion.

tags: Deals | Magazines | Primedia | Enthusiast Media |

Source Interlink Buys Primedia's Enthusiast Mag Division for $1.2 Billion

Authored by Mark Hefflinger on May 14, 2007 - 3:47pm.

Bonita Springs, Fla. - Source Interlink, a provider of merchandising and fulfillment services for home entertainment products, announced on Monday that it will acquire publisher Primedia's Enthusiast Media division, comprising over 70 magazines and 90 websites, for $1.2 billion.

tags: Deals | Acquisitions | Magazines | Publishing | Primedia | Motor Trend | Source Interlink |

Alloy Acquires U.S. School Broadcast Network Channel One

Authored by Mark Hefflinger on April 23, 2007 - 9:40am.

 

New York - Alloy, a provider of nontraditional media and marketing services targeting a youth audience, announced on Monday that it has acquired Channel One Communications Corporation, the operator of a network broadcast to 10,000 middle and high schools nationwide, from Primedia.

tags: Deals | Video | Advertising | TV | Acquisitions | Alloy | Primedia | Channel One |

Primedia Seeking to Sell Enthusiast Media Unit

Authored by Scott Goldberg on February 16, 2007 - 4:29pm.
Surfer New York, NY - Primedia Inc. has hired Goldman, Sachs & Co. and Lehman Brothers Inc. to explore the sale of its Enthusiast Media unit.  Primedia Enthusiast Media (PEM) consists of 70 publications, 90 websites, and 65 events, including Motor Trend, Hot Rod, and Surfer.  PEM’s 2006 revenue surpassed $500 million, and analysts believe the business could be worth more than $1 billion.  Kohlberg, Kravis, Roberts, & Co. owns 61.3% of Primedia.
tags: Publishing | Media | Primedia | Goldman Sachs | Enthusiast Media | Lehman Bros | KKR |

Weekly Motor Trend Radio Show to Air on XM Satellite Radio

Authored by Mark Hefflinger on July 21, 2006 - 10:30am.
New York - Primedia's Motor Trend magazine announced on Friday that it has signed an agreement with XM Satellite Radio, to broadcast its weekly "Motor Trend Radio" program to the satellite service's nearly 7 million subscribers.
tags: Radio | Satellite Radio | Autos | XM Radio | Publishing | Primedia | Motor Trend |

TiVo Names Former Primedia, NBC Exec Tom Rogers as CEO

Authored by Mark Hefflinger on June 27, 2005 - 8:01am.
Alviso, Calif. -- Filling the vacancy created when TiVo co-founder Mike Ramsay stepped down in January, the maker of digital video recorders announced on Monday that it has named former Primedia and NBC Cable head Tom Rogers as its new CEO. Rogers has served as vice chairman of TiVo's board for nearly two years, and helped negotiate both NBC's investment in TiVo and TiVo's deployment deal with Comcast. Rogers was previously chairman and CEO of Primedia, and before that was president of NBC Cable, where he oversaw the creation of CNBC and MSNBC. "After pioneering the digital video (DVR) category, TiVo is now uniquely positioned to help multi-channel carriers, networks and advertisers grow their businesses in an environment that presents new realities for how TV is watched," said Rogers.
tags: TiVo | NBC | CEO | Primedia | Tom Rogers |

New York Times Buys Primedia's About.com for $410 Million

Authored by Mark Hefflinger on February 18, 2005 - 4:58am.
New York -- The New York Times Company announced late Thursday that it has agreed to acquire About.com, a unit of publisher Primedia that provides online consumer information, for about $410 million in cash. New York-based About.com offers a database of information, produced by a network of 500 amateur editors, on topics ranging from finance to health and travel that is viewed by 22 million visitors monthly. Primedia paid $690 million for About.com in 2000, but was unable to successfully integrate the Web company into its stable of niche magazines. The Times said that the purchase adds a fast-growing, profitable website to its portfolio, and strengthens its online advertising base. In a separate announcement, The New York Times Company also named Martin A. Nisenholtz senior vice president of digital operations, charged with overseeing sites including About.com, Boston.com and the company's flagship NYTimes.com. Nisenholtz was named CEO of New York Times Digital in 1999, after serving as president of the paper's electronic media unit since 1995.
tags: Deals | Internet | Acquisitions | Newspapers | News | NYTimes | About.com | Primedia |

Google Buys Sprinks Ad Unit From Primedia; Also Gets Paid Search Deal

Authored by Mark Hefflinger on October 24, 2003 - 10:20am.
Mountain View, Calif. -- Search engine giant Google has agreed to acquire Sprinks, a pay-per-click advertising network owned by publisher Primedia, and will also become the exclusive provider of paid search and contextual ad listings on Primedia's About.com as well as 127 of Primedia's magazine websites. Financial terms of the Sprinks purchase were not disclosed. "We partnered with Google because their vast base of advertisers will allow us to accelerate the benefits of contextual advertising across our Internet sites and enable us to more effectively monetize our website traffic than we could with Sprinks alone," said Primedia chairman Dean Nelson.
tags: Google | Primedia | Sprinks | Search Deal |