Project Runway

"Project Runway" Model Show Spin-Off Hatches Online Contest

Authored by Mark Hefflinger on September 1, 2009 - 11:36am.

New York - Lifetime Digital and The Weinstein Company on Tuesday announced an online contest that will award an aspiring model a spot on the next season of "Models of the Runway," the new spin-off of "Project Runway." Hopeful models fill out an online application with photos and videos on MySpace (NYSE: NWS); users will vote online for earlier rounds, before the producers have a say in the final stage. The companies said online casting service GotCast.com will power the interactive casting feature on MySpace.

Lifetime to Stream Free Episodes of "Project Runway"

Authored by Mark Hefflinger on August 21, 2009 - 12:06pm.

New York - Cable TV network Lifetime will for the first time offer full-length streaming episodes of its newly acquired series "Project Runway," Mediaweek reported. The show's previous network, Bravo, did not stream full episodes online. The ad-supported Lifetime episodes will also be supplemented by Runway-related comments from Twitter and Facebook, culled by an application called the Project Runway Buzz Room. The show's designers, models and previous contestants will also contribute to Buzz Room.

Lifetime Posts "Project Runway" Web Clips, Re-launches Sites

Authored by Mark Hefflinger on April 22, 2009 - 12:45pm.

New York - Lifetime Networks, which will be the new home to the fashion reality show "Project Runway," announced that it has posted more than 500 broadband clips from past episodes of the show to promote the upcoming fifth season. The company also said it re-launched several of its Web properties, including MothersClick.com, DressUpChallenge.com and Total Beauty Makeover, and launched a new site called Lifetime Moms.

tags: Video | TV | Lifetime Networks | Project Runway |

Supermodel Site Modelina Secures $5 Million

Authored by Mark Hefflinger on April 10, 2008 - 7:49am.

Los Angeles - Modelina, a stealth-mode site that will focus on supermodels, has received around $5 million in financing from Polaris Venture Partners, PaidContent.org reported.

"Project Runway" Taps Delivery Agent for Fashion Auction

Authored by Mark Hefflinger on March 5, 2008 - 1:28pm.

San Francisco - Delivery Agent, a provider of shopping-enabled programming for 125 entertainment properties, said on Wednesday that it partnered with The Weinstein Company to auction off over 35 original garments designed by the final three contestants on Bravo's "Project Runway" fashion designer reality show. A portion of the proceeds from the final collections will go to benefit New York-based The HOPE Program, a career-development program helping homeless and welfare-dependent adults.

tags: TV | Delivery Agent | The Weinstein Company | Project Runway |