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Imation Develops "ForceField" Protective Coating for CDs, DVDs

Authored by Mark Hefflinger on January 5, 2005 - 2:53am.
Oakdale, Minn. -- Imation Corp., a manufacturer of CDs, DVDs and other storage media, on Wednesday introduced its new proprietary "ForceField" scratch resistant coating for optical discs, designed to resist scratches, dust, smudges and everyday wear. Imation said the coating repels up to 100 times more dust than a standard disc, and allows fingerprints and surface smudges to be more easily wiped away -- similar to how car wax causes liquids to bead up rather than bleed and smear. "Say goodbye to excessive skips and playback interruptions, worrying about scratches, handling CDs and DVDs by their edges, or searching for lint-free cleansing cloths," said Tom Lally, Imation executive director of sales and marketing. "This means no more worries about disc scratches or smudges that can result from slipping CDs in file folders, sliding DVDs across countertops or handling discs with your fingers." Minnesota-based Imation will begin shipping ForceField discs to retailers nationwide in February.
tags: CDs | DVDs | Imation | ForceField | Protective Coating |