San Jose, Calif. - Pudding Media, a provider of contextual advertising placed on mobile, VoIP and Web voice applications, announced on Friday that it has raised $8 million in its first round of venture capital, led by Opus Capital and BRM Capital.

New York - Pudding Media on Monday introduced a new Internet phone service, which will monitor the content of its users' calls in order to serve them ads related their conversations, The New York Times reported. In exchange for giving up this privacy, Pudding Media offers calls without any toll charges. The service utilizes voice recognition software to analyze conversations and serve ads to a subscriber's computer screen while they are on the call; the company said it does not store recordings or log content of calls, and only serves ads pertinent to each individual call.