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PUMA, Huffington Post Debut Branded Stock Index

Authored by Mark Hefflinger on September 22, 2009 - 12:45pm.
Boston - Footwear and apparel maker Puma said on Tuesday that it has partnered with news and opinion site The Huffington Post to launch the Puma Index, a playful "stock ticker" site featuring models whose level of dress is dependent on the performance of global stock market indices. As the stocks go down, clothes come off; and as stocks rise, models get dressed. The site is designed to showcase the company's clothing and new Bodywear line.

tags: Marketing | Advertising | Retail | Publishing | PUMA | Huffington Post |

PUMA Creates Designer Sneaker for Activision's "True Crime: New York City"

Authored by Mark Hefflinger on October 28, 2005 - 3:35am.
Westford, Mass. - PUMA announced on Friday that its next collaboration with video game publisher Activision as part of their existing partnership will be the release of a limited edition sneaker for Activision's "True Crime: New York City" game. Just 200 pairs of the True Crime RS-100 sneakers will be sold, from sneaker boutiques -- which themselves appear within the game -- including the PUMA Concept store in Soho, Classic Kicks, Flight Club and Clientele.
tags: Activision | PUMA | True Crime: New York City | Designer Sneaker |