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Report: One-Fifth of Online Buyers Account for Half of All Purchases

Authored by Mark Hefflinger on December 2, 2005 - 10:27am.
New York - About one-fifth of the online buying population accounts for nearly half of total online spending, according to a new report from Nielsen/NetRatings. The firm said that the top 18% of online shoppers, based on the amount of their online spending and their frequency of purchases, are responsible for 46% of all Internet purchases. By comparison, those spending the fewest dollars online and making the fewest purchases make up the majority, or 55%, of online buyers. The firm said that the heaviest of the online buyers tend to more often use comparison shopping tools. In addition, they tend to have higher household incomes, are more likely to have a broadband connection and are generally heavier Internet users than the rest of the population.
tags: Reports | Purchases | Online Buyers Account |

CompUSA to Give Away Free eMusic Downloads With Purchases

Authored by Mark Hefflinger on November 28, 2005 - 10:19am.
New York - Digital music subscription service eMusic announced on Monday that it has partnered with PC and electronics retailer CompUSA to give away 100 free song downloads from eMusic's 900,000-track library with the purchase of any item from CompUSA's 244 U.S. retail stores. CompUSA will also sell pre-paid eMusic download cards, offering 15-song ($7.50), 20-song ($9.99) and 65-song ($29) card options.
tags: Downloads | eMusic | Purchases | CompUSA |

Study: Nearly 70% of Ringtones Purchased by Women

Authored by Mark Hefflinger on November 9, 2005 - 9:21am.
San Francisco - Nearly 70% of all ringtones downloaded are purchased by women, according to a new study by San Francisco-based Telephia, a provider of performance measurement information to the mobile industry. During the most recent quarter, 69% of mobile ringtones were bought by women, compared with just 31% by men. Overall, more than 9% of the wireless population purchased a ringtone during the period. The top five ringtones last quarter included "Hollaback Girl" by Gwen Stefani, "Don't Cha" by The Pussycat Dolls, "Let Me Hold You" by Bow Wow & Omarion, "Just A Lil' Bit" by 50 Cent and "We Belong Together" by Mariah Carey.
tags: Ringtones | Women | Study | Purchases |

Electronic Arts Completes Purchase of 20% Stake in Rival Ubisoft

Authored by Mark Hefflinger on February 3, 2005 - 3:25am.
Redwood City, Calif. -- Video game publisher Electronic Arts announced on Thursday that it has completed its previously announced purchase of 3.5 million shares of French publisher Ubisoft, for a price of about $89 million. Ubisoft executives had previously said it had held no talks with Electronic Arts, and considered the purchase of a 20% stake as "hostile." Separately, Redwood City, Calif.-based Electronic Arts announced that it has signed NASCAR driver Ryan Newman to serve as spokesman and appear on the cover of its "NASCAR SimRacing" PC title. EA Tiburon developed the game, which will ship to retailers on Feb. 15.
tags: Electronic Arts | Stake | Purchases | Rival Ubisoft |

Survey: Holiday Shoppers Shifting More Money to Online Purchases

Authored by Mark Hefflinger on November 23, 2004 - 4:22am.
New York -- A new survey of online consumers by online ad firm DoubleClick reveals that consumers anticipate that their overall holiday spending will be consistent with last year, but plan spend a greater percentage online. Reasons for the shift most often cited included ease of purchase and discovery of new products. The survey included 613 respondents who were surveyed as they left e-commerce sites during the first week of November. About 64% planned to shop online, which represents a 15% increase over last year. Also, 27% plan to shift at least 15% of their total holiday shopping budget online, the survey found.
tags: Internet | Survey | Purchases | More Money |