Pure Digital Technologies

Cisco Acquires Flip Video Camera Maker for $590 Million

Authored by Mark Hefflinger on March 19, 2009 - 7:55am.

San Jose, Calif. - Networking equipment giant Cisco (NASD: CSCO) announced on Thursday that it will acquire Pure Digital Technologies, maker of the Flip Video line of Web-ready digital camcorders, for $590 million in stock. Cisco will also offer $15 million as incentives for retaining Pure Digital employees. San Francisco-based Pure Digital began selling its camcorders, priced at $100 to $299, in 2007, and has since sold more than 2 million units.

Report: Flip Camera Maker Pure Digital for Sale; Cisco Interested

Authored by Mark Hefflinger on March 9, 2009 - 8:23am.

San Francisco - Pure Digital Technologies, maker of the Flip Video line of low-cost digital video camcorders that can upload video directly to the Internet, is considering a sale of the company, and Cisco Systems is among the interested buyers, TechCrunch reported, citing "multiple sources."