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Nielsen Parent VNU, Britain's WPP Partner for Intl. TV Ratings Service

Authored by Mark Hefflinger on August 5, 2004 - 3:29am.
London -- WPP, an international communications services provider, announced on Thursday that its Kantar consultancy division has partnered with VNU, parent company of Nielsen Media Research, to form a joint venture that will offer television ratings in 30 countries. AGB Nielsen Media Research will serve the Americas, Western and Eastern Europe, Asia Pacific and the Middle East in nations including Australia, Belgium, China, Hungary, Hong Kong, Indonesia, Ireland, Italy, Korea, Lebanon, Philippines, Singapore, South Africa, Sweden, Taiwan, Thailand, Turkey, the Ukraine and the U.K. The new company will be based out of Milan, Italy and will employ a total of 1,800.
tags: Deals | Nielsen | VNU | Britain's WPP | Intl. TV | Ratings Service |