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Theater, Mall-based Digital Ad Network Reactrix Raises $45 Million

Authored by Mark Hefflinger on February 15, 2007 - 3:20pm.
Redwood City, Calif. - Reactrix Systems, a provider of interactive media services to malls and theaters, said on Thursday that it has raised $45 million in its fourth round of funding. The round, the largest in the company's history, was co-led by new investors D. E. Shaw group and Menlo Ventures, and included participation from previous investors Mobius Venture Capital, Thomas Weisel Venture Partners and Worldview Technology Partners.
tags: Deals | VC | Marketing | Advertising | Tech | Movies | Menlo Ventures | Reactrix | D.E. Shaw Group |