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Analysis: Rhapsody Hooks Up With MTV, Verizon and Vodafone to Challenge iTunes

Authored by Jay Baage on August 21, 2007 - 7:54am.
Big news this morning – At a press conference that just finished in New York it was announced that Real Networks is hooking up with MTVN, Verizon and Vodafone to take on Apple’s iTunes in the legal digital music market. Finally, after Microsoft, so far, has failed to gain traction for its Zune music player and marketplace, we see some other competitors making a big joint move (Pictured left to right, Rob Glaser, chairman and CEO of RealNetworks, John Stratton, SVP of Verizon Communications and Van Toffler, president, MTV Networks' Music/Logo/Films Group).
tags: Deals | Internet | Marketing | Verizon | Music | Apple | MTV | DRM | iTunes | Rhapsody | Vodafone | Real |