(RED)

(RED), Live Nation Team on AIDS Charity Concerts

Authored by Mark Hefflinger on May 11, 2009 - 12:34pm.

Los Angeles - AIDS in Africa charity (RED) said on Monday that it partnered with event promoter Live Nation on a slate of 26 concerts that will raise money and awareness for the charity. The (RED)NIGHTS concert series will take place at Live Nation clubs across the country, and feature artists including Santigold, Gomez and Fall Out Boy.

tags: Music | Live Nation | (RED) | Ticketing |

(RED) AIDS in Africa Charity to Debut Music Service Monday

Authored by Mark Hefflinger on November 25, 2008 - 9:26am.

New York - The Bono-backed (RED) charity for AIDS in Africa plans to launch a subscription-based digital music service on Monday that will offer exclusive tracks from artists including U2, Coldplay, Jay-Z, Elton John and Death Cab for Cutie, among others. The $5 per month (RED)Wire service will each week deliver one exclusive song from a major artist; one track from a lesser-know artist; a multimedia element; and a feature on how proceeds from the service are helping in Africa.

tags: Music | MSN | U2 | Bono | (RED) | (RED) Wire |

Watch Live uStream Video From Digital Music Forum West!

Authored by Jay Baage on October 3, 2008 - 7:37am.

Video chat rooms at Ustream
For those of you who can't make it to the Hollywood Roosevelt hotel on Thursday and Friday this week for Digital Music Forum West, we are pleased to announce that DMW has partnered with our friends at uStream to provide live video coverage of all panels and keynotes. All you need to do is to stay tuned and watch the video above (after the conference is over you can watch clips from the event here).

DMW Vlog: PassAlong's Dave Jaworski on the New (Red) Music Service

Authored by Jay Baage on June 30, 2008 - 11:46am.

(RED), the charity organization started by U2 lead singer Bono, has announced plans to launch a $5 per month online music service that will feature original songs from participating artists. PassAlong Networks will power the music service for (RED). In this exclusive DMW Interview from the Digital Media Conference, PassAlong Network's CEO Dave Jaworski speaks about the service, the goals of the campaign and why PassAlong was chosen to power it and not Apple's iTunes.

Will You Sign Up For Bono's (RED) $5 per month music service?

Authored by Jay Baage on June 30, 2008 - 9:42am.

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Product (RED): Smart Social Marketing or Meaningless Celebrity?

Authored by Rohit Bhargava on March 2, 2007 - 2:54pm.

In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you're among the few people that hasn't seen the campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The Global Fund.

Weekend Read: Bono’s (RED) Shopping Campaign Makes Money Instead of Taking Money

Authored by Jay Baage on October 20, 2006 - 11:34am.

Bono’s (RED) campaign is simply genius. It is really not about charity or corporate social responsibility, as much as it is about the joy of shopping and increased profits. And that is a good thing. The (RED) campaign manages a way to incorporate charity in everyday life that it as simple as it is effective. The campaign is marketing 2.0.