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Nielsen Recalls Game Report; Will Evaluate "Active Gamer" Definition

Authored by Mark Hefflinger on November 8, 2006 - 1:36pm.
Los Angeles - Ratings firm Nielsen Entertainment announced on Wednesday that it is reevaluating a custom research study on "active video gamers" its Nielsen Interactive division released last month, adding that its market-size data and definition of "active gamer" are under review.
tags: Games | Marketing | Reports | Metrics | Nielsen | Audience Measurement | Gamers | Retractions |