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Yahoo Acquires Online Ad Marketplace Right Media for $680 Million

Authored by Mark Hefflinger on April 30, 2007 - 11:28am.

Sunnyvale, Calif. - Yahoo announced on Monday that it will acquire Right Media, the creator of an online advertising exchange, for $680 million.

tags: Deals | Advertising | Yahoo | Acquisitions | Terry Semel | Right Media |

Yahoo to Acquire AdInterax; Invests in Right Media

Authored by Mark Hefflinger on October 18, 2006 - 1:47pm.
Sunnyvale, Calif. - In a pair of major deals in the Internet advertising space, Yahoo has announced an agreement to acquire AdInterax, a New York-based provider of rich media advertising technology to online publishers, as well as an investment in New York-based Right Media, operator of an open media exchange. The company will pay an undisclosed amount for AdInterax, and plans to offer its rich media creative assembly and campaign management tools directly to marketers at no charge as part of its graphical advertising offerings. The AdInterax tracking and reporting module tracks traditional metrics including impressions, clicks, and reach and frequency, in addition to other key branding and direct marketing data. Yahoo also has purchased a 20% stake in Right Media, operator of an online exchange that allows ads to be auctioned to the highest bidder. More than 2 billion impressions are traded daily on the exchange, which Yahoo, itself, plans to join. Right Media raised a total of $45 million in its second round.
tags: Deals | Internet | Advertising | Yahoo | Acquisitions | Portals | Right Media | Investments | AdInterax |

Right Media Launches Online Auctions for Excess Website Ad Space

Authored by Mark Hefflinger on June 19, 2006 - 2:06pm.
New York - Right Media on Monday announced the launch of its online marketplace that lets websites hold automated auctions for excess ad space.
tags: Launches | Marketing | Advertising | Commerce | Internet Launches | Auctions | Right Media |

Interactive Ad Technology Firm Right Media Raises $7.25 Million

Authored by Mark Hefflinger on June 13, 2005 - 9:45am.
Menlo Park, Calif. -- Right Media, a New York-based developer of interactive advertising technology, said on Monday that it has raised a minimum of $7.25 million of venture capital from Redpoint Ventures. Founded two years ago, Right Media earlier this year launched its ad serving and management platform, which supports dynamic pricing. The technology is designed to improve results for advertisers and maximize the value of website ad inventory. This is Right Media's first round of venture capital. The company said that it will use the funds for research and development and to hire marketing and client service professionals.
tags: VC | Interactive | Right Media |