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3 U.K., EMI to Premiere New Robbie Williams Music Video on Cell Phones

Authored by Mark Hefflinger on November 3, 2004 - 9:09am.
London -- 3 UK, the video mobile operator controlled by Hong Kong-based Hutchison Whampoa, announced that it has signed an agreement with record label EMI Records in which Robbie William's "Misunderstood" video will be offered to 3G subscribers before it is aired on TV. According to the firm, the news marks the first time that a music video has ever been released to mobile phones before it has been shown anywhere else. 3 UK said customers would be able to stream or download the video to their mobile phones for about $2.77 until Jan. 31.
tags: Cell Phones | EMI | Premiere | 3 U.K. | Robbie Williams | Music Video |