Pasadena, Calif. - Perfect Market, a provider of marketing services to publishers seeking to monetize underutilized content, has raised $15.6 million in new funding, led by Trinity Ventures and Rustic Canyon Partners.

Los Angeles - DanceJam, the dance-oriented social networking and video site co-founded by musician MC Hammer, has received $3.5 million in new financing from Softbank Capital, Rustic Canyon Partners and several new angel investors, TechCrunch reported.

San Francisco - PlayFirst, a publisher of casual video games, announced on Wednesday that it has raised $16.5 million in its third round of financing, led by DCM.

Seattle - Hidden City Games, distributor of the Bella Sara trading card game for girls and complementary online world, announced on Tuesday that it has raised $15 million in new financing, from Rustic Canyon Partners and Trinity Ventures.

Redwood City, Calif. - Trion World Network, a developer and publisher of video games and original entertainment, announced on Monday that it has landed a new $30 million financing round, led by Rustic Canyon Partners.