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Buzz Watch: Sacha Baron Cohen's New Movie "Bruno" Has Online Appeal

Authored by Jay Baage on June 18, 2008 - 6:13am.

Sacha Baron Cohen will follow-up last year's success of Twentieth Century Fox’s "Borat" with another R-rated comedy based on a Cohen character from "The Ali G Show" namely the flamboyant fashion journalist "Bruno". This time it will be a Universal production (they won the bidding war, reportedly coughing up $42 million for the worldwide rights) and the release date is set to be May 15, 2009, making it a high-profile summer release. "Bruno" is an example of a controversial movie that will present traditional marketers with a challenge, but it has potentially huge online appeal. There is already an unauthorized (?) site set up with user-generated news, video and pics from the movie that you can find here. It will be very interesting to see Universal's approach to marketing this movie going forward...
tags: Video | Marketing | Movies | Universal Pictures | Film | Sacha Baron Cohen | Borat | Bruno |

Buzz Watch: Borat and Justin Timberlake

Authored by Jay Baage on September 13, 2006 - 1:29pm.
BoratJagshemash! The coming movie “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan” featuring Sacha Baron Cohen has been called this year’s most offensive masterpiece. The trailer is hilarious and if the movie is anything like it, I’m sure that it will score big with the millennials at the box office this fall. When it comes to music, Justin Timberlake is reaching new highs with his latest album “Fururesex/Lovesongs”. It is pure 21st Century club energy.
 
tags: Music | Movies | Buzz watch | Sacha Baron Cohen | Justin Timberlake | Borat |

Buzz Watch: Talladega Nights and Sacha Baron Cohen

Authored by Jay Baage on August 4, 2006 - 11:20am.
Talladegaposter

Will Farrell’s latest movie “ Talladega Nights: The Ballad of Ricky Bobby ”, that premiers today Friday, has gathered unusually good reviews for an outrageous comedy and is currently number 3 on the Yahoo! Buzz index for movies and moving up (+11% today). The Sony Pictures website has a feature that allows you to create your own movie poster, but as you can see, the result is so-so (maybe it’s because of my picture)…

tags: Internet | Marketing | Movies | Buzz | Sacha Baron Cohen | Will Farrell |