Safran Digital

Microsoft to Debut Original Shows for Xbox Live This Summer

Authored by Mark Hefflinger on March 31, 2008 - 1:06pm.

Los Angeles - Microsoft (NASD: MSFT) will launch its first original programming for the Xbox 360 this summer, when it debuts six series produced by Safran Digital that can be downloaded to the game console via the online Xbox Live service, according to The Hollywood Reporter. Safran Digital CEO Peter Safran would not comment for THR on the titles or subject matter of the programs. "We had a very specific idea that we knew worked for a core audience. Xbox clearly has this exact same demographic," Safran told THR.