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Scott GoldbergStudy Finds Porn on One of Four Corporate ComputersAuthored by Scott Goldberg on April 17, 2007 - 4:57pm.
 The truth of the American workplace rears its naked head yet again. In an audit of 10,000 PCs at 125 business and public sector networks over the last nine months, PixAlert – a company that blocks illicit images on corporate networks – found that 25% contained some form of pornography. The study determined that 46.8% showed full nudity and/or sexual activity; 0.3% were deemed “illegal.”
Analysis: Rolling Stone to Unveil Social Networking SiteAuthored by Scott Goldberg on April 16, 2007 - 1:19pm.
 Last week a New York University blog wrote that Rolling Stone Magazine has begun plans for a social networking site. No formal announcements were made, though Keith Blanchard, executive director for online media at RS’s parent company, Wenner Media, mentioned the strategy during a speech at NYU. Blanchard discussed the site following an informal poll of the audience that revealed only one student had visited Rolling Stone’s website.
When it Comes to Music Piracy, Millennials (Sort of) Get itAuthored by Scott Goldberg on April 12, 2007 - 3:36pm.
 The RIAA claims that its discount settlement system for students suspected of illegally sharing music online is working. What exactly “working” means, we have no idea. One thing I’ve gathered from our documentary about the Millennial Generation, however, is that although kids are more aware of the consequences of illegal file sharing today than they were, say, 2 years ago, the most common answer to the question “How do you get your music?” is “No comment.”
Weekend Read: Entourage Aiming for HBO’s Top SpotAuthored by Scott Goldberg on April 6, 2007 - 2:24pm.
 Sunday night marks the beginning of an interesting time in HBO’s history. Its most successful show, The Sopranos, will debut the first episode of the final season, and Entourage, a guy’s answer to Sex and the City, will follow. And while the end of The Sopranos is a bittersweet event for fans, for HBO it’s a cause for concern. The Sopranos, synonymous with HBO’s image as a content-creating powerhouse, will retire, essentially leaving the cable network without its Hall-of-Fame quarterback.
Subtle Line on NBC’s 30 Rock Speaks Volumes about 08 Presidential RaceAuthored by Scott Goldberg on April 6, 2007 - 10:23am.
 It came and went fast enough to warrant nothing more than a smile, but the line stuck well past the delivery. Tina Fey, in the role of Liz Lemon on her NBC hit comedy 30 Rock, dropped one of the most icy, brilliant bits of commentary the 2008 presidential race has seen yet. Confessing her many shortcomings to the character played by Jason Sudeikis (of Saturday Night Live), Ms. Lemon said, “There is an 80% chance in the next election that I will tell all my friends I am voting for Barack Obama, but I will secretly vote for John McCain.”
CBS Double Bogies on Masters CoverageAuthored by Scott Goldberg on April 5, 2007 - 12:31pm.
 Anyone that tried CBS’s March Madness on Demand was a winner. I was so giddy with the experience that I wrote, “Today CBS earned a dedicated supporter. Moreover, I’ll try their freebies in the future, knowing I’ll have a great experience.” Three weeks later, after a day with Masters Live, it’s now clear the Kool-Aid was spiked with something stronger than vodka. Never has a hangover set in so far from the first pull. I’m embarrassed by those lame words.
Is Major League Gaming For Real? $1 Million in Prize Money Says YesAuthored by Scott Goldberg on April 3, 2007 - 8:41am.
 Anyone doubting the legitimacy of professional video gaming should look no further than the dollar figure Major League Gaming will hand out this season. The 2007 Boost Mobile MLG Pro Circuit begins next weekend in Charlotte with $1 million in prize money at stake. Not that it should come as much of a surprise for a league that already pays its players so well. In an exclusive interview with DMW in February, CEO Mike Sepso said, “There are already 12 players who have $1 million contracts.”
Mark Cuban, Christine Hefner Lead List of Possible Chicago Cubs AcquirersAuthored by Scott Goldberg on April 2, 2007 - 10:41am.
 Rich Walden, head of sports financing for JP Morgan Chase, said on CNBC today that Mark Cuban, owner of the Dallas Mavericks and HDNet, and Christine Hefner, chairman and CEO of Playboy, are among a short list of potential acquirers of the Chicago Cubs. The Tribune Co. has said it will sell the Cubs at the end of the year. Early estimates place a $600 million price tag on the organization.
tags: Marketing | Mark Cuban | Playboy | HDNet | Acquistions | Scott Goldberg | Christine Hefner | Tribune Co |
Weekend Read: Does Steve Jobs Hate Poor People?Authored by Scott Goldberg on March 30, 2007 - 3:59pm.
 Here’s a lesson from The Steve Jobs School of Marketing: You need to get rich people to buy your stuff if you want to sell a lot shizznit. What’s with this dude and expensive gear? Well the answer’s pretty easy: You can’t claim something’s new and cool if it doesn’t cost a shit load, correct?
Analysis: Why Would Eisner Take ‘Prom Queen’ to MySpace Before Veoh?Authored by Scott Goldberg on March 29, 2007 - 11:58am.
 Today MySpace announced a deal with Michael Eisner’s new online video studio, Vuguru, that will make the site the first outlet for his highly anticipated original series Prom Queen. The show, intended for Millennials, will launch on MySpace 12 hours before other outlets like YouTube and Veoh, an online video site Eisner also owns. Prom Queen premieres at 7pm EST on April 1.
tags: Video | TV | MySpace | Veoh | Michael Eisner | YouTube | UGC | Scott Goldberg | Prom Queen | Online Video |
Microsoft Sold 20 Million Vistas…But Did They Deliver Them?Authored by Scott Goldberg on March 26, 2007 - 3:20pm.
 On January 18th I wrote an article about my forthcoming adventure with Microsoft Vista. I had just purchased a Toshiba Satellite M115 – “Windows Vista Capable,” I was told – and downloaded Microsoft’s Windows Vista Upgrade Advisor, which said I was ripe for the Home Premium edition. I purchased my Toshiba in the free upgrade period, which meant I could install Vista by paying an $11 shipping fee and nothing more. Then today I find out Microsoft proudly announced that 20 million Vistas have been sold in the month since its release. And here it is March 26, and I’m thinking, “Where the F is mine?”
Buzz Watch: Xbox 360 Elite on Deck, says TakahashiAuthored by Scott Goldberg on March 25, 2007 - 9:10pm.
 San Jose, CA – Dean Takahashi, known for his inside scoop on the games industry in general, and the Xbox specifically, wrote Saturday that Microsoft will launch a new Xbox 360, rumored to be called the “Elite.” Takahashi said rumors of the new console have been confirmed by his sources. Microsoft has made no official announcement.
Weekend Read: Apple & The Art of Good TimingAuthored by Scott Goldberg on March 23, 2007 - 5:12pm.
 What’s the definition of success? Try this: When the name of your product becomes synonymous with the product category itself, the way a DVR is a TiVo, or a tissue is Kleenex, or a dork is Donald Trump. That’s what the National Music Publishers Association did for Apple in New York federal court yesterday, calling XM’s “XM+MP3” radio recording device “iPod-like.” It’s nothing new, I know, but these little portable devices that play music are called iPods. Just like those mobile devices you carry to make phone calls are “cell phones.”
XM Slapped on the Wrist by Another Music Police GroupAuthored by Scott Goldberg on March 22, 2007 - 9:59pm.
 Official Trend Watch! 2007 is the year when men in suits sitting on boards or associations that most people have never heard of get together to grab headlines by scolding so-called copyright infringers. This time it’s the National Music Publisher’s Association (NMPA), and a complaint it filed in New York federal court yesterday against XM’s “XM + MP3” service that allows customers to record music to a Pioneer Inno player.
Obama & Clinton Cozy Up in (YouTube’s) BedAuthored by Scott Goldberg on March 21, 2007 - 6:12pm.
 Who knew the 2008 election would be so sexy, so early? Don’t you just love it? Unofficial polls say people are tired (or bored) of Iraq. Not sure what that means, but there you have it…the American people want something fresh. They demand it. And what better way to give it to them than with some hot, steamy internet video banter? Does anyone doubt the relevance of that fast food treat called “YouTube” now? I didn’t think so! It’s here to stay, people, accept it.
tags: Internet | Video | YouTube | Politics | Buzz watch | Scott Goldberg | Barack Obama | Hillary Clinton |
Future of Film: Is the DVD Dead?Authored by Scott Goldberg on March 21, 2007 - 2:06pm.
 From the Future of Film: UPDATED: Industry conversations for the past year have occasionally centered on the film distribution model – specifically one format that supports it, DVDs – and how it is changing. Today, on a panel entitled, “The Death of the Disc?” it appeared the answer to that question is no, the DVD is not dead…at least not for now.
Future of Film: Kevin Mayer, Disney EVP – “Fewer Movies, Better Quality”Authored by Scott Goldberg on March 21, 2007 - 10:17am.
 From the Future of Film: Disney’s EVP of Corporate Strategy, Business Development, and Technology Group, Kevin Mayer, spoke this morning at the Future of Film conference. He said the company is slating fewer movies in the future, focusing instead on a higher quality product. The “Three Pillars of Disney,” as he described them, include creative excellence, better technology to create and distribute content, and a global focus to tap vibrant international markets.
Analysis: Fame Might be the Biggest Motivator for MillennialsAuthored by Scott Goldberg on March 19, 2007 - 10:37am.
 As part of our upcoming Millennials Conference April 18th in LA we’re putting together a documentary about the generation loosely defined as ages 15-25 with Victorhouse Films. We’ve noticed an interesting trend in our interview subjects, one that I’ve increasingly noticed in advertising as well: Millennials might be more motivated by fame than any preceding generation, and it’s not difficult to understand why. It's just a click away.
Lessons Learned from a Day with CBS March Madness on DemandAuthored by Scott Goldberg on March 15, 2007 - 2:08pm.
 Mark this day, March 15, 2007, the first day of the NCAA Men's College Basketball tournament, in the history books. I gave CBS’s March Madness on Demand (MMOD) a long look today, and I’ll be the first to say it: Thank you, CBS! I can’t remember a free internet application that surpassed all hopes and delivered beyond expectations quite so much. Actually, scratch that. I can’t remember anything free that gave the goods as well as MMOD.
Microsoft’s Tellme Purchase Will Have Immediate Impact on its Car PlansAuthored by Scott Goldberg on March 14, 2007 - 6:46pm.
 I spoke with Ruth Seymour yesterday, GM for KCRW, a Los Angeles-based radio station, and our conversation turned to internet connectivity in cars. She doubted we would see such innovation any time soon, and I assured her we would. But she continued to doubt. Perhaps her skepticism had to do with the disbelief that satellite radio’s end would be so near, something she predicted would happen once internet connectivity in cars becomes common. Afterward I sent a link to an article describing Microsoft Sync’s relationship with Ford and she responded via email, “I believe if this goes thru, other car manufacturers will follow suit.” Ruth, I believe you are correct.
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