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IdeaBar: Still Seeking The Great Semacode Marketing Idea

Authored by Rohit Bhargava on September 11, 2007 - 4:55am.
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact with static outdoor ads and get more information or take an action right on the spot. 
tags: Mobile | Internet | Marketing | H&M | Semacobes |