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User-Created Ad Technology Developer Vitrue Raises $2.2 Million

Authored by dmw on May 8, 2006 - 6:44pm.
Atlanta - Vitrue, a developer of user-created online advertising technology, announced on Monday that it has raised $2.2 million in its first round of venture capital financing. Investors included General Catalyst Partners and Vitrue founder Reggie Bradford, the former president of Tandberg Television and CEO of N2 Broadband. The company also said it has acquired Sharkle.com, an online video-sharing community that claims 100,000 registered users. Atlanta-based Vitrue's applications and services allow consumers to create their own video advertisements for free and manage their brand assets; an ad rating system will also allow users to vote for the most compelling ads on the site.
tags: Deals | VC | Marketing | Advertising | Tech | Acquisitions | Vitrue | General Catalyst | Sharkle.com |