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Shelley Palmer

New Content or Repurposed Content? My Two Cents on The Long Tail Controversy

Authored by Jay Baage on February 1, 2007 - 12:56pm.
Two weeks ago I wrote an opinion piece arguing that “It’s Time for Les Moonves to Cut Off CBS' Long Tail”. Basically, my point was that the big television companies need to focus on creating original content for new media platforms, not just programming these new channels with whatever is left on the cutting-room floor. A few days after, Shelly Palmer, chairman of the national Advanced Media Technology Emmy Awards Committee, followed up with a detailed post on his blog that Chris Anderson’s Long Tail presentation at NATPE illustrated “a profound lack of understanding about television production, distribution and the advertising and subscription revenue that drive the business.” Chris Anderson then responded with a post on his blog and questioned how Palmer is defining “television” and other things. Anderson got backup from Cory Bergman at the interesting TV blog “Lost Remote” and Terry Heaton, Senior Vice President, Media 2.0, who both cried out: “Ground control to Shelly: Please return to planet Earth.”
tags: Video | TV | Movies | UGC | Long Tail | Chris Anderson | Web 2.0 | NAPTE | Shelley Palmer |