Authored by Rohit Bhargava on January 23, 2007 - 7:11am.
Like anyone else, I find Steve Job's product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone - marketing the download from the homepage of the iTunes store and probably getting millions of downloads already. Yesterday evening, I also saw another TV spot for the new UPS Whiteboard campaign - dedicated to simplifying the process of international shipping and how UPS can help your business.
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Like anyone else, I find Steve Job's product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable 
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