Home

Simplicity

Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Authored by Rohit Bhargava on January 23, 2007 - 7:11am.
I2m_ups_whiteboard2 Like anyone else, I find Steve Job's product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone - marketing the download from the homepage of the iTunes store and probably getting millions of downloads already.  Yesterday evening, I also saw another TV spot for the new UPS Whiteboard campaign - dedicated to simplifying the process of international shipping and how UPS can help your business.
tags: Marketing | Advertising | TV | Apple | Nintendo | Brands | Ups | Commercials | Rohit | Trends | Simplicity |