SlingShotFormer Yahoo Execs Form SlingShot MediaAuthored by Mark Hefflinger on February 9, 2006 - 3:29am.
Los Angeles - A group of former Yahoo executives announced on Thursday the formation of SlingShot Media, a company that aims to help digital content producers distribute their content online. The company raised an undisclosed amount in first round funding, from investors including Mandalay Pictures' Peter Guber and Paul Schaeffer. The company's initial clients include Icebox 2.0, 88HIPHOP, "Sunday Morning Shootout" with Peter Guber and Peter Bart, and Dr. Drew Pinsky. "We equip our clients with the essential knowledge before going to the online networks," said SlingShot co-founder Joel Wright. "We understand the networks' desire for additional content and the value of the assets we are developing; as such, we can structure deals that are mutually profitable."
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