SMO

Analysis: 3 Reasons SMO is Taking Off

Authored by Rohit Bhargava on December 18, 2006 - 2:40pm.

Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the recent SES Chicago conference last week and discussion of SMO at the recent Vegas Pubcon WebMaster conference. I was reading Lee Odden's recap of the session that featured many smart folks in the world of interactive marketing, including Neil Patel, Andy Hagans, Rand Fishkin, and Todd Malicoat. I really wish I had been in town to be able to attend the event and participate, but reading some of the posts about the event and session, it seems that the concept of SMO was introduced to the entire audience of search marketing professionals at the event and some even considered it the main theme of the entire event.

5 Rules of Social Media Optimization (SMO)

Authored by Rohit Bhargava on August 11, 2006 - 6:52am.

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website: