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Snakes on a Plane

Analysis: Snakes Will Still Be Cash Cow for New Line

Authored by Jay Baage on August 21, 2006 - 7:22am.
snakes2So, the numbers are in. Snakes on a Plane underperformed at the Box Office during its first weekend with an estimated $15.3 million gross including $1.4 million in Thursday night previews. Given all the Internet buzz and the media attention given to its original Web 2.0 marketing tactics, including encouraging user-generated art, the studio New Line was reportedly expecting at least $20 million and hoping for as much as $30 million.
tags: Internet | Marketing | Tech | Movies | New Line Cinema | Snakes on a Plane |

Buzz Watch: Snakes on a Plane Online PR Makes People Root for an Awful Movie - UPDATED

Authored by Jay Baage on August 18, 2006 - 7:27am.
S. JacksonSamuel L. Jackson is most likely hitting it big this weekend with the B-movie Snakes on a Plane. The movie is gathering a lot of buzz online, as well as offline. Behind the buzz is a wave of interesting and well thought out PR tricks – most notably that Snakes on a Plane is one of the first films to be co-written by bloggers.
tags: Internet | Marketing | Tech | Movies | New Line Cinema | Snakes on a Plane | Buzz watch |

"Snakes on a Plane" Fans Create, Sell Official Merchandise Designs Online

Authored by Mark Hefflinger on August 14, 2006 - 2:30pm.
Foster City, Calif. - New Line Cinema announced on Monday that it partnered with on-demand e-commerce service CafePress.com to allow fans to design their own merchandise for its upcoming film, "Snakes on a Plane."
tags: Video | Movies | Commerce | New Line Cinema | Fans | Merchandise | Snakes on a Plane | UGC | CafePress |