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Product (RED): Smart Social Marketing or Meaningless Celebrity?

Authored by Rohit Bhargava on March 2, 2007 - 2:54pm.
I2m_productred_equalszero_1 In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  In case you're among the few people that hasn't seen the campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The Global Fund.
tags: Marketing | Charity | Retail | AIDS | Health | Social Media | Africa | (RED) | Social Marketing |