Social Media Optimization

Analysis: The Rise of Social Search Requires a Shift in Marketing Tactics

Authored by Rohit Bhargava on April 13, 2007 - 12:24pm.

I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.

Analysis: 3 Reasons SMO is Taking Off

Authored by Rohit Bhargava on December 18, 2006 - 2:40pm.

Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the recent SES Chicago conference last week and discussion of SMO at the recent Vegas Pubcon WebMaster conference. I was reading Lee Odden's recap of the session that featured many smart folks in the world of interactive marketing, including Neil Patel, Andy Hagans, Rand Fishkin, and Todd Malicoat. I really wish I had been in town to be able to attend the event and participate, but reading some of the posts about the event and session, it seems that the concept of SMO was introduced to the entire audience of search marketing professionals at the event and some even considered it the main theme of the entire event.