Fort Myers, Fla. - Continuing its streak of recent acquisitions, NeoMedia, a provider of wireless services and technology, has agreed to buy Sponge, a London-based developer of mobile content delivery applications, for $17.4 million. Terms of the deal include $6 million in cash and the remainder in NeoMedia shares. Founded in 2001, Sponge provides mobile applications to agencies and media groups. Earlier this week, NeoMedia announced the purchase of 12snap, a Germany-based provider of marketing and entertainment applications and programs for cellular phones, for $22 million. Last week, NeoMedia acquired Mobot, a Massachusetts-based provider of mobile visual recognition technology, for $10 million in cash and stock and agreed to pay $4.5 million in cash to acquire HipCricket, a Connecticut-based provider of mobile marketing technology for broadcasters and brand marketers.
http://www.neom.com/press_releases/2006/20060222.jsp