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tags: Events | Sponsorship |

Sony Playstation Extends Sponsorship of UEFA Champions League

Authored by Mark Hefflinger on April 28, 2006 - 8:47am.
London - lSony Computer Entertainment Europe announced on Friday that it will maintain its sponsorship of UEFA Champions League. The company has sponsored the European soccer league since 1997; the new deal extends the sponsorship agreement through the 2008-2009 season.
tags: Games | Sony | UEFA | Extend | Sponsorship | Champion |

Report: AOL Considering Asking for Super Bowl Sponsorship Refund

Authored by Mark Hefflinger on February 3, 2004 - 1:55am.
Dulles, Va. -- Continuing the fallout from Sunday's Super Bowl incident involving Janet Jackson, America Online may seek at least a partial refund of the estimated $10 million that it paid to advertise its high-speed service and sponsor the halftime show, Reuters reported on Tuesday. "While AOL was the sponsor of the Super Bowl Halftime Show, we did not produce it," AOL said in a statement. "Like the NFL, we were surprised and disappointed with certain elements of the show." The Time Warner unit pulled the plug on plans to rebroadcast the halftime show to its 25 million subscribers and visitors. The controversy began when singer Janet Jackson revealed one of her breasts near the end of a duet with Justin Timberlake. Jackson now admits that the stunt was planned, and not an accident as Timberlake had first claimed.
tags: Reports | AOL | Sponsorship | Super Bowl |