Sports Illustrated

Analysis: Sports Illustrated Swimsuit Issue and Search Behavior

Authored by Heather Hopkins on February 20, 2008 - 9:32am.

Sports Illustrated has published its annual Swimsuit Issue. I noticed the website in my weekly fast movers report and thought it could make a fun post. When I looked at the data however, something struck me as really odd. The top search term sending visits to the Swimsuit Issue website was "si swimsuit issue". The term had a huge spike this year but was relatively flat for the past two years. I had expected it to spike for each annual issue. What did this year's issue include, I wondered, to cause such a frenzy online.

High School Sports Social Network Takkle Secures Additional Funds

Authored by Mark Hefflinger on July 23, 2007 - 10:57am.

New York - Takkle, the provider of an online social network for high school sports, said on Monday that it has secured an undisclosed sum of additional financing, led by Sports Illustrated and the New York City Investment Fund.

Sports Illustrated, NBCSports.com to Share News, Photos, Video

Authored by Mark Hefflinger on March 12, 2007 - 3:49pm.

New York - Sports Illustrated magazine and NBCSports.com announced on Monday that they will share video, news and photography on their websites. Financial terms were not disclosed.

Time Inc.'s Sports Illustrated Acquires FanNation.com

Authored by Mark Hefflinger on February 2, 2007 - 10:50am.

New York - Time Inc.'s Sports Illustrated magazine has announced that it will acquire FanNation.com, a provider of sports news and user-generated sports content, from Sports Technologies, Inc. (STI).