Baltimore - Millennial Media, a developer of mobile advertising services, said that it has signed MLB Advanced Media, the interactive media and Internet arm of Major League Baseball, to its network. The company said through the deal, marketers will be able to more easily reach and engage baseball fans who visit MLB.com's mobile website.

St. Louis - The U.S. Court of Appeals for the 8th Circuit has refused to rehear an appeal of a ruling that said fantasy baseball game providers can use actual names and statistics on players in their games, the St. Louis Business Journal reports.

Los Angeles - Turner Broadcasting's TBS has signed actress Alyssa Milano ("Charmed," "Who's the Boss?") to cover baseball at its TBS Hot Corner broadband channel on MLB.com, TVWeek.com reported. The actress also maintains a popular blog on MLB.com, and launched a baseball-themed clothing line. Beginning next week, TBS Hot Corner will feature Milano offering regular reports such as interviews with players, coaches and fans.

New York - CineSport, a producer and distributor of syndicated online sports video highlights, said on Wednesday that it has signed a deal with Major League Baseball Advanced Media, to offer licensed baseball video highlights to its network. The deal includes the remainder of the 2007 regular season and all postseason games, including the World Series. A beta of CineSports' service is currently available on the websites of The Philadelphia Inquirer/Philadelphia Daily News and The Denver Post.

New York - MLB Advanced Media, the interactive media and Internet company of Major League Baseball, announced on Tuesday that it is working with Research In Motion to allow BlackBerry smartphone users to have one-click access to MLB.com, the official website of Major League Baseball. Fans can now download an MLB.com icon to their BlackBerry smartphone, allowing immediate access to the MLB.com mobile website with a single click.

Washington - A trade group made up of Internet and technology firms including Microsoft, Google and Yahoo has filed a complaint with the Federal Trade Commission (FTC) against a number of sports leagues, broadcasters and publishers, arguing the copyright holders have long misrepresented their rights through deceptive and threatening statements to consumers.

Santa Monica, Calif. - GGL (Global Gaming League), a producer of online game tournaments, announced on Tuesday the creation of the MLB Virtual World Series tournament.  The online baseball game tournament will commence in December with a pre-season ladder competition, followed by a regular season, playoffs and finally the Virtual World Series, which will coincide with MLB opening day in April 2008. GGL said it will produce showcase events at regular intervals involving professional MLB players.

Steve Sordello, who last week resigned as the CFO of Alviso-based TiVo, on Tuesday was named the new CFO of Mountain View-based LinkedIn, operator of an online business network that includes more than 11 million professionals.
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St. Louis - Major League Baseball argued before the 8th U.S. Circuit Court of Appeals in St. Louis this week that online fantasy baseball leagues should have to pay licensing fees for their use of players' names and statistics, the Associated Press reported.

New York - Major League Baseball (MLB) announced on Thursday that it has signed a deal with cable TV video-on-demand firm In Demand to carry its all-access Extra Innings subscription package, following a similar deal with satellite TV provider DirecTV.