Home › Sports

Fitness

Buzz Watch: Fitness Machine for Young Video Gamers

Authored by Jay Baage on November 6, 2006 - 11:19am.
Are you worried that your kids are playing video games too much and not getting enough exercise? Enter Step2Play. A stairmaster type of exercise machine that links directly to a child's computer games console. Here is the trick - the game controller will only work if the child keeps up a constant pre-set rate of exercise.
tags: Marketing | Fitness | Children | Health | Video Games | Parental Control | Buzz watch | Jay |

Bones in Motion Launches Mobile Fitness Application for Qualcomm's BREW

Authored by Mark Hefflinger on September 27, 2006 - 5:17am.
Austin, Texas - Bones in Motion, a provider of fitness-related, subscription-based mobile applications, on Wednesday announced the launch of its BiM Active service for Qualcomm's BREW platform. The application allows runners, cyclists and walkers to wirelessly capture and monitor their activity on GPS-enabled devices. Data is then automatically uploaded to a personal online journal so users can chart their progress.
tags: Mobile | Sports | Tech | Wireless | BREW | Qualcomm | Fitness | GPS | Health | Bones in Motion |

Sony UK Introduces Walkman NW-200 Series Sports MP3 Players

Authored by Mark Hefflinger on August 31, 2006 - 5:12pm.
London - Sony UK on Thursday introduced a new line of Walkman NW-200 Series Sports MP3 Players, which will be released in Europe next month.
tags: Launches | Sports | Audio | Music | Sony | UK | CE | MP3 | Fitness | Walkman | PMP |

Mark Burnett, Emilio Estefan Partner on Multimedia Joint Venture

Authored by Mark Hefflinger on August 9, 2006 - 1:07pm.
Los Angeles - Reality TV producer Mark Burnett ("Survivor," "The Apprentice") announced on Wednesday that he has formed a joint venture with music producer Emilio Estefan, to develop multimedia entertainment for the Hispanic community that will be distributed on the Internet, mobile devices and network broadcast.
tags: Internet | Video | Music | Fitness | Hispanic | Joint Ventures | Mark Burnett | Emilio Estefan |

Gold's Gym Deploys Powergrid Video Game Fitness Systems

Authored by Mark Hefflinger on July 7, 2006 - 12:49pm.
Laurel, Md. - Powergrid Fitness, a developer of exercise-based video game systems, announced this week that Gold's Gym has begun deploying its Kilowatt video game/fitness systems in its facilities.
tags: Games | Launches | Sports | Games Launches | Fitness | Gold's Gym | Powergrid Fitness | Kilowatt |

Nike, Apple Integrate iPod with Running Gear

Authored by Mark Hefflinger on May 23, 2006 - 7:32pm.
New York - Nike and Apple on Tuesday introduced a line of Nike+iPod products, which will integrate the portable music players with Nike footwear, and jackets, tops and shorts with waterproof pockets.
tags: Sports | Marketing | Audio | iPod | Apple | CE | Nike | Fitness | Brands | Retail | Running | Apparel |

Comcast VOD Service Exercisetv Signs Sponsor Deal with Gatorade

Authored by dmw on May 15, 2006 - 1:32pm.
Philadelphia - Exercisetv, a video-on-demand network created by cable TV firm Comcast and fitness personality Jake "Body by Jake" Steinfeld, announced on Monday that it has signed a video-on-demand advertising agreement with Gatorade. Under the deal, Gatorade and Propel Fitness Water will become sponsors of Exercisetv, with product placements and branded educational video segments. The two companies will also jointly develop a new series of original on-demand sports training programs.
tags: Sports | Video | Marketing | VOD | Sponsorships | Fitness | Comcast | Exercisetv | Gatorade |

ResponDESIGN's Fitness DVDs Added to McDonald's Adult Happy Meals

Authored by dmw on April 18, 2006 - 6:42pm.
Portland, Ore. - Video game developer responDESIGN, which created a fitness title for Xbox called "YourselfFitness," on Tuesday announced a promotional partnership with McDonald's that will place responDESIGN fitness DVDs in the new McDonald's Go Active! Happy Meal for Adults. The DVDs, available in both English and Spanish, will feature a virtual personal trainer who leads viewers through one of four different 15-minute workouts: Yoga, Cardio, Core and Strength.
tags: Games | Video | Sponsorships | DVD | responDESIGN | Fitness | McDonald's |

Sony Ships "EyeToy: Kinetic" Fitness Title for PS2

Authored by Mark Hefflinger on November 22, 2005 - 10:56am.
Foster City, Calif. - Sony Computer Entertainment America on Tuesday shipped its "EyeToy: Kinetic" title for PlayStation 2. Developed by Sony Computer Entertainment Europe in association with Nike Motionworks, the fitness title utilizes the EyeToy USB camera accessory for PlayStation 2 to provide feedback during workouts featuring aerobics, martial arts, dance and yoga, which are guided by virtual personal trainers.
tags: Games | Sony | Fitness | PS2 | Releases | EyeToy |

"Pulp Fiction" Writer Sues Microsoft Over Fitness Video Game

Authored by Mark Hefflinger on November 17, 2004 - 5:06am.
Los Angeles -- Roger Avary, the Oscar-winning co-writer of the film "Pulp Fiction," has sued Microsoft for allegedly stealing his idea to create an exercise-themed video game targeting women. Avary said he pitched the idea during 2003 meetings with Microsoft, which later released Oregon-based developer ResponDesign's "Yourself! Fitness" title for the Xbox console. ResponDesign CEO Ted Spooner told Reuters that the game "is a wholly original idea that was created before any discussions this individual had with Microsoft." Avary is reportedly seeking at least $30 million in addition to an injunction against distribution of the game. "My primary purpose is to institute a policy change, so that this doesn't happen to anyone else," Avary told The Los Angeles Times. "If they believe they can take me through a year of creative process and brain drain, and then claim they have zero obligation to me -- if that is the culture, then there is a culture clash."
tags: Microsoft | Fitness | Video Game | Pulp Fiction |