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FootballEA Licenses Football Game Technology for XOS Training SimulatorAuthored by Mark Hefflinger on April 30, 2007 - 3:45pm.
Orlando, Fla. - Video game publisher Electronic Arts announced on Monday that sports media firm XOS Technologies has licensed its core football video game technology to develop a training simulator for collegiate and pro football teams. The XOS PlayAction Simulator features the same technology found in EA's "Madden NFL" and "NCAA Football" franchises. Separately, EA said on Monday that it has signed Washington Wizards All-Star Gilbert Arenas to serve as cover athlete and spokesman for its "NBA Live 08" title, slated for release in the fall. tags: Games | Sports | NFL | Football | NCAA | NBA | Electronic Arts | XOS Technologies | Gilbert Arenas |
EA Signs BSU QB Jared Zabransky for Cover of "NCAA Football 08"Authored by Mark Hefflinger on March 2, 2007 - 4:28pm.
Redwood City, Calif. - Electronic Arts said on Friday that it has signed former Boise State University quarterback and Tostitos Fiesta Bowl MVP Jared Zabransky as the cover athlete for its "NCAA Football 08" game, scheduled for release this summer. Developed by EA Tiburon, the game will be available for PlayStation 2 and PlayStation 3, Xbox and Xbox 360. CGM, The Super Bowl and a New Model for TV AdvertisingAuthored by Rohit Bhargava on February 5, 2007 - 1:07pm.
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the approved Go Daddy spot nicely noted - "everybody wants to be in marketing" ... or at least pays attention to it, for a day. Today on blogs, there are lots of lists of favorites and the "ad-meters" are hugely popular on YouTube, USAToday and many other outlets. Many folks are talking about the rise of consumer generated media as the major trend to emerge out of this year's game. I think that's true, but in a way that may not be often talked about.
The 2007 Marketer's Sneak Preview Guide to Super Bowl AdvertisingAuthored by Rohit Bhargava on February 2, 2007 - 6:35am.
 As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it's lens to who's running what, and getting consumers ready to share their reactions on the ads for their instant "rave-o-meters" and polls about the best ads. Lots of sites, including all the traditional news outlets, and (surprisingly) YouTube are just waiting for the ads and letting people vote on their favourites on the Monday after the game.
tags: Sports | Video | Marketing | Advertising | TV | Brands | NFL | Football | Super Bowl | Rohit |
Miller Beer, NFL Team Up to Localize SitesAuthored by Peter Krasilovsky on January 4, 2007 - 9:56am.
 I’m a little late on this, as we approach the football playoffs, but Miller Beer has been targeting local consumers this season by providing local team content and commentary on its MillerLite website, while linking to the teams’ websites. The Miller efforts is part of a broader tie-in with the NFL, wrapped around its Very Important Beer Drinker (V.I.B.) campaign.
Fantasy Sports Site NBX.com Launches $25K College Bowl ContestAuthored by Mark Hefflinger on December 13, 2006 - 9:50am.
Saratoga, Calif. - Fantasy sports betting website NBX.com on Wednesday launched its latest game, College Bowl Perfect Picker, which will award $25,000 to anyone who correctly picks the winner of each college football bowl game. If multiple players pick every winning team, the prize will be shared equally among them. XM Satellite Radio to Broadcast 12 Additional Bowl GamesAuthored by Mark Hefflinger on December 12, 2006 - 12:21pm.
Washington - XM Satellite Radio, a provider of satellite radio service to more than 7 million subscribers, said on Tuesday that it will broadcast 12 additional college football bowl games. The company had already announced plans to broadcast the Bowl Championship Series (BCS) National Championship Game, the Sugar Bowl, the Orange Bowl and the Fiesta Bowl. XM's full bowl schedule is available at the link below.
NFL Quarterback Tom Brady Sues Yahoo Over Use of ImageAuthored by Mark Hefflinger on December 8, 2006 - 1:55pm.
Sunnyvale, Calif. - Tom Brady, the quarterback of the NFL's New England Patriots, is suing Yahoo, claiming that the Internet company used his image without his consent in ads for its fantasy football service, Reuters reported on Friday. Brady is seeking an injunction to prevent Yahoo from continuing to run the ads, as well as unspecified monetary damages.
Why the NFL Struggles to Attract Female FansAuthored by Scott Goldberg on December 5, 2006 - 3:10am.
 At the Reuters Media Summit in New York last week, NFL commissioner Roger Goodell discussed the importance of attracting more female fans, though no specific strategies were offered. "It's a very big initiative," he said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does."There is good reason for the NFL to emphasize the importance of a female audience to its bottom line. NASCAR has managed to attract a sizeable female following of its own – 42% of the fan base, according to an ESPN poll conducted over 12 months. And according to a Nielsen Media Research figure from 2003, the NFL could only claim 33% of its audience as female. Senate Committee to Review DirecTV's "Sunday Ticket" ServiceAuthored by Mark Hefflinger on November 13, 2006 - 2:37pm.
Washington - The Senate Judiciary Committee will hold a hearing tomorrow that includes discussion of antitrust concerns with satellite TV provider DirecTV's "Sunday Ticket" pay-per-view service, TV Week reported.
AirPlay Debuts Real-Time Mobile Game for NFL TelecastsAuthored by Mark Hefflinger on November 3, 2006 - 1:46pm.
San Francisco - Mobile entertainment developer AirPlay announced on Friday the launch of "NFL AirPlay Live," a multiplayer mobile game that lets gamers compete in live "call the play" tournaments during every quarter of NFL games.
Tandberg, AT&T to Beam Texas H.S. Football Game to U.S. TroopsAuthored by Mark Hefflinger on November 3, 2006 - 1:14pm.
Oslo, Norway - Norway-based video system developer Tandberg announced on Friday that it teamed with the Freedom Calls Foundation and AT&T to deliver the broadcast of a Texas high school football game live to U.S. soldiers stationed at Al Asad Airbase in Iraq.
NFL Drops CBS SportsLine as Producer of NFL.comAuthored by Mark Hefflinger on October 25, 2006 - 1:51pm.
Miami - The National Football League (NFL) has opted to take over the production of its NFL.com website from CBS SportsLine, ending a six-year relationship, the Miami Herald reported. ''It was a great run with SportsLine, but we felt it was time to look long term," NFL spokesman Brian McCarthy told the Herald. The decision not to renew Ft. Lauderdale, Fla.-based SportsLine's contract was made at a league owners' meeting in New Orleans on Monday.
Doug Flutie Foundation Endorses Autism Early-Detection Video GameAuthored by Mark Hefflinger on October 2, 2006 - 1:17pm.
Baltimore, Md. - Learning for Children announced on Monday that its video games, which can help educators and parents identify children with early signs of autism and dyslexia, have been endorsed by the Doug Flutie, Jr. Foundation for Autism. The organization was formed after the former NFL quarterback's son was diagnosed with autism. Baltimore-based Learning for Children said its "Early Detection" PC game can be used in classroom settings to screen students for autism and dyslexia. The company plans to donate 10% of all sales to the foundation.
tags: Games | Charity | NFL | Football | Education | Health | Foundations | Doug Flutie | Learning for Children |
MTV to Air Season Finale of "Two-A-Days" Exclusively on MTV.comAuthored by Mark Hefflinger on September 29, 2006 - 2:05pm.
 New York - MTV on Friday announced plans to for the first time broadcast the season finale of a series exclusively on MTV.com. The second season finale of "Two-A-Days," a documentary series about high school football, will premiere on MTV.com immediately following the conclusion of the on-air broadcast of the next-to-last episode on MTV on Oct. 11. MTV said every episode of the series has been viewed more than 500,000 times on MTV.com.
tags: Sports | Video | Marketing | TV | Broadband | MTV | Documentaries | Football | IPTV | High School |
EA's "Madden NFL 07," "Need for Speed Carbon" Named Wii Launch TitlesAuthored by Mark Hefflinger on September 28, 2006 - 12:51pm.
Redwood City, Calif. - Electronic Arts announced on Thursday that it will offer its "Madden NFL 07" and "Need for Speed Carbon" games as launch titles for Nintendo's next-generation Wii console, scheduled to launch in the U.S. on Nov. 19.
DirecTV to Trial "NFL Sunday Ticket" on Handheld TVs at NFL GamesAuthored by Mark Hefflinger on September 27, 2006 - 5:27am.
El Segundo, Calif. - Satellite TV provider DirecTV announced on Wednesday that it has partnered with Canada-based Kangaroo TV, to conduct a trial of the company's handheld mobile TV displays with DirecTV's NFL Sunday Ticket programming in select NFL stadiums. The "NFL Sunday Ticket In-Stadium by DirecTV" service will allow game spectators to view live coverage of any NFL game on the Kangaroo portable device, in addition to real-time fantasy statistics.
5 Reasons the NFL is the Dominant Sports Brand in AmericaAuthored by Rohit Bhargava on September 20, 2006 - 7:38am.
 About two weeks ago, I was travelling on a Sunday evening - the first Sunday evening of the NFL season. That evening, there was a brilliantly scripted game scheduled to pitt the New York Giants against the Indianapolis Colts. The "drama" came from the game being a nationally televised chance to see Eli Manning (quarterback of the Giants) take on his older brother, Peyton Manning (quarterback of the Colts). In the Washington Dulles airport, at every gate the game was on television. And not just on, but everyone was watching - even people who never watch football. What is it about the NFL that commands such attention, even from those who hate sports or even who hate the game? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and perhaps could even be considered the most successful sports brand in the US (even more so than Nike)?Doritos Contest Asks Users to Create Ad to Air During Super BowlAuthored by Mark Hefflinger on September 14, 2006 - 12:25pm.
 Plano, Texas - Doritos announced on Thursday that it has partnered with Yahoo on a contest that asks consumers to create and shoot their own Doritos Super Bowl ad, with the winning ad to air during the football game telecast. Yahoo will accept 30-second submissions and post five finalist videos online in January, when online voters will help choose the winning user-generated Doritos ad to be featured during the Super Bowl. Each of the five finalists will also be awarded $10,000 cash.
tags: Sports | Video | Marketing | Advertising | TV | Football | Contests | UGC | Super Bowl | Doritos |
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