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SoccerWhat You Can Learn About Marketing From the Brazilian Soccer TeamAuthored by Rohit Bhargava on October 23, 2007 - 3:39pm.
Weekend Read: Circus David Beckham Lands In the USAuthored by Jay Baage on July 13, 2007 - 6:51am.
 When it comes to winning matches, the US soccer season so far is not going too well for LA Galaxy - it is languishing second from bottom in Major League Soccer's Western Standings. But who cares, soon they will have circus David Beckham to entertain the crowd and the game will come second. Also, if you see it this way, since they can’t hardly suck any more than they do right now, it can really only go up from here."This is the story of a star at the top of his form coming to Major League Soccer," says league Commissioner Don Garber, who on Friday will help Los Angeles Galaxy officials unveil England's David Beckham, this nation's newest sports icon and marketing powerhouse. "David will raise the credibility of our league." Playboy Corrupts the Sports World Yet Again!Authored by Scott Goldberg on June 25, 2007 - 4:56pm.
 Attempting to ruffle the feathers of feminists for the second time in the last month (the first coming with US Olympic swimmer Amanda Beard’s cover issue), Playboy has said Brazilian soccer lineswoman Ana Paula Oliveira, a 29-year-old and women’s rights activist, will don its July cover. “If she took that decision, it's because she must have other career thoughts,” said Edson Rezende, president of the confederation's refereeing commission, in Lance, a sports daily.
Fox Acquires Exclusive Mobile, Web Highlights for Premier League SoccerAuthored by Mark Hefflinger on June 11, 2007 - 3:55pm.
Los Angeles - News Corp.'s Fox Soccer Channel announced on Monday that it has acquired the exclusive U.S. mobile and Internet highlight rights for England's Barclays Premier League soccer. Soccer’s Beckham to Give Galaxy, MLS a Lift with Recent Strong PlayAuthored by Jay Baage on June 1, 2007 - 3:58pm.
 In a rare stroke of luck for the Los Angeles Galaxy, barely two months before David Beckham is scheduled to begin play in the MLS, he is playing his best soccer since joining Real Madrid in 2003 - a paradoxical resurrection recently crowned by his return to the English national team. After being ridiculed as more of a pop star than a great soccer talent in his stint with Spanish team Real Madrid, the broad consensus is that he’s one of the great pillars of the team’s comeback to lead La Liga with only two games remaining.
Analysis: LA Galaxy Puts Its Hopes in Beckham, Maybe ZidaneAuthored by Jay Baage on April 17, 2007 - 12:26pm.
 LA Galaxy general manager, Alexi Lalas, is hoping to tempt French soccer legend Zinedine Zidane to join former Real Madrid teammate David Beckham at the L.A. Galaxy, according to fresh reports. And while the addition would be welcomed, make no mistake, the LA Galaxy and Major League Soccer (MLS) still have a long way to go.Why the NFL Championship Games Reminded me of David Beckham’s IrrelevanceAuthored by Scott Goldberg on January 22, 2007 - 11:16am.
 The Bears-Saints game Sunday was an entrée to the day’s real game, an AFC Championship that will go down for me as having more “This is unbelievable” kind of moments than any I can remember in a long time. But after everything was over and I had watched 20 episodes of Sports Center before going to bed, the NFL playoffs reminded me of how little David Beckham’s addition to MLS will mean. I thought of how the people paying him $250 million hopefully have something else up their sleeve, or they’ll be explaining why soccer is still the least popular professional team sport in the U.S., and why the league will eventually fall apart because of it.
tags: Marketing | Advertising | Soccer | NFL | Scott Goldberg | David Beckham | MLS | Professional Sports |
Buck It Like BeckhamAuthored by Robert Spears on January 16, 2007 - 4:33am.
Michael Buckley's irreverent take on David Beckham's coming to America:
Electronic Arts to Publish "UEFA Champions League 2006-2007"Authored by Mark Hefflinger on January 12, 2007 - 1:08pm.
Redwood City, Calif. - Electronic Arts announced on Friday plans to publish "UEFA Champions League 2006-2007," a title based on the European club soccer tournament. Developed at EA Canada for Xbox 360, PlayStation 2, PSP and the PC, the game is slated for release worldwide on March 20. Buzz Watch: Soccer Star David Beckham Recruited To Los Angeles Galaxy!Authored by Jay Baage on January 11, 2007 - 3:36pm.
 David Beckham, the most recognized soccer player on the planet - also a fashion icon, tabloid fixture and all over marketing giant - announced a deal on Thursday to play for the Los Angeles Galaxy of Major League Soccer. For a 5-year contract reportedly worth $250 million, Beckham is expected to do for American soccer what the Beatles once did for pop music or Survivor did for Reality TV. I believe the US is ready to finally adopt the world’s biggest sport and Beckman might very well be the catalyst, so this is a very interesting development.
tags: Deals | Sports | Marketing | Soccer | Buzz watch | David Beckham | CAA | MLS | Los Angeles Galaxy |
Double Fusion to Provide In-Game Ads for Two Online Soccer TitlesAuthored by Mark Hefflinger on October 3, 2006 - 1:16pm.
San Francisco - Double Fusion, a provider of an in-game advertising network, announced on Tuesday that it has added the online sports games "PowerFootball" and "ManagerZone" to its network. Both 3D massively multiplayer online soccer titles will now feature dynamic ads served within the game by San Francisco-based Double Fusion.
tags: Games | Sports | Marketing | Advertising | Sports Games | MMO | Soccer | In-Game Ads | Double Fusion |
Sirius Satellite Radio Adds UEFA Soccer Matches to LineupAuthored by Mark Hefflinger on September 27, 2006 - 5:29am.
New York - Sirius Satellite Radio, a digital radio service with 4.7 million subscribers, announced on Wednesday an agreement with Europe's UEFA Champions League, and will provide live coverage of UEFA soccer matches. New York-based Sirius also broadcasts English Premier League soccer matches.
tags: Sports | Radio | Audio | Satellite Radio | Sirius | Soccer | UEFA | Satellite | Sports Radio |
Microsoft Scores Next-Gen Soccer Game Exclusives for Xbox 360Authored by Mark Hefflinger on August 24, 2006 - 7:04pm.
Leipzig, Germany - Microsoft announced this week from the Leipzig Games Convention that its Xbox 360 will be the only next-generation video game console that versions of both Electronic Arts' "FIFA 07" and Konami's "Pro Evolution Soccer 6" soccer titles will be available on for the next 12 months.
Hudson Entertainment to Publish Bob Marley Mobile GamesAuthored by Mark Hefflinger on August 17, 2006 - 12:59pm.
Redwood Shores, Calif. - Japanese video game publisher Hudson Soft's North American unit announced on Thursday that it plans to publish a cell phone game featuring reggae legend Bob Marley in the fall of 2006. "Bob Marley's Burnin'" will feature Marley's music combined with soccer and trivia elements, and will be available for Brew and Java platforms. The title is the first in a trilogy of Bob Marley mobile games to come from Hudson.
tags: Games | Mobile | Mobile Games | Music | Artists | Soccer | Hudson Entertainment | Bob Marley |
Electronic Arts Signs Seven Soccer Stars for Cover of "FIFA 07"Authored by Mark Hefflinger on August 11, 2006 - 12:31pm.
Redwood City, Calif. - Electronic Arts announced on Friday that it has signed seven international soccer stars to serve as cover athletes for various regional editions of its "FIFA 07" game.
Fox Soccer Websites Report Record Traffic During World CupAuthored by Mark Hefflinger on July 14, 2006 - 12:02pm.
Yahoo World Cup Site Draws 4.2 Billion Views, Streams 138 Million VideosAuthored by Mark Hefflinger on July 13, 2006 - 2:54pm.
 Sunnyvale, Calif. - Yahoo on Thursday announced that its official FIFA World Cup website drew over 4.2 billion page views and streamed over 138 million video highlights during the past month.
My Favorite New Video Channel for World Cup Coverage was...?Authored by Robert Spears on July 10, 2006 - 9:04am.
TR: World Cup's Mobile TV Far From a SuccessAuthored by Robert Spears on July 6, 2006 - 7:34am.
Technology Review's Brad King comments on some of the setbacks mobile TV has experienced during the World Cup so far.
EA's "FIFA Online" Soccer Game Breaks Concurrent User Record in KoreaAuthored by Mark Hefflinger on June 28, 2006 - 7:51pm.
Redwood City, Calif. - Electronic Arts announced on Wednesday that its "FIFA Online" soccer game has broken the record in Korea for the greatest number of peak concurrent users in its opening month.
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Have you ever played soccer with a Brazilian? On the soccer field, there are many styles that you come to recognize if you have played against enough international players. Germans have a different style than Mexicans. As most soccer players will tell you, the Brazilian style of soccer is something special. Their approach is also why they are seen every World Cup as the team to beat and why Brazilian players have such a legendary status beyond players from most other cultures (the biggest stars or your own team biases not withstanding). What is it that makes the Brazilians stand out?
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