World Cup

What You Can Learn About Marketing From the Brazilian Soccer Team

Authored by Rohit Bhargava on October 23, 2007 - 3:39pm.

Have you ever played soccer with a Brazilian?  On the soccer field, there are many styles that you come to recognize if you have played against enough international players.  Germans have a different style than Mexicans.  As most soccer players will tell you, the Brazilian style of soccer is something special.  Their approach is also why they are seen every World Cup as the team to beat and why Brazilian players have such a legendary status beyond players from most other cultures (the biggest stars or your own team biases not withstanding).  What is it that makes the Brazilians stand out?

U.K. Social Network "Bebo" Most-Searched Term on Google in 2006

Authored by Mark Hefflinger on December 20, 2006 - 8:55am.

Mountain View, Calif. - Google has released its year-end Zeitgeist, which saw U.K. social networking site "Bebo" claim the title of most-searched term on Google in 2006.

Fox Soccer Websites Report Record Traffic During World Cup

Authored by Mark Hefflinger on July 14, 2006 - 12:02pm.
Los Angeles - News Corp.'s Fox Soccer Channel on Friday announced that its websites saw record traffic over the past month during the FIFA World Cup.

Yahoo World Cup Site Draws 4.2 Billion Views, Streams 138 Million Videos

Authored by Mark Hefflinger on July 13, 2006 - 2:54pm.
Sunnyvale, Calif. - Yahoo on Thursday announced that its official FIFA World Cup website drew over 4.2 billion page views and streamed over 138 million video highlights during the past month.

My Favorite New Video Channel for World Cup Coverage was...?

Authored by Robert Spears on July 10, 2006 - 9:04am.

TR: World Cup's Mobile TV Far From a Success

Authored by Robert Spears on July 6, 2006 - 7:34am.
Technology Review's Brad King comments on some of the setbacks mobile TV has experienced during the World Cup so far.

France Wins the 2006 Soccer World Cup

Authored by Jay Baage on July 5, 2006 - 7:59am.

Did you watch the World Cup this weekend? No, not the one in Germany, but the Electronic Sports World Cup, ESWC, held this weekend in Paris, France. It is the world’s largest arena for cyber-athletes with the celebrity status of Ronaldo and Beckham in gaming.

Report: World Cup Internet Traffic Picks Up in Second Week

Authored by Mark Hefflinger on June 23, 2006 - 12:50pm.
Reston, Va. - The official site of the FIFA World Cup soccer tournament continues to draw impressive numbers, according to a new report from comScore Networks.

2006 FIFA World Cup Video Sites

Authored by Robert Spears on June 15, 2006 - 9:26am.
Here are links to the major sites providing free and live online video coverage of the 2006 FIFA World Cup. This was put together by our new intern Joakim Baage.

Official World Cup Site Draws 5 Million Visitors on First Day

Authored by Mark Hefflinger on June 14, 2006 - 1:39pm.
Reston, Va. - The official World Cup soccer site drew more than 5 million unique visitors worldwide on the tournament's first day last Friday, according to new figures from comScore Networks.

STMicroelectronics, Blaupunkt to Trial In-car Mobile TV During World Cup

Authored by Mark Hefflinger on June 9, 2006 - 1:19pm.
Geneva - Chipmaker STMicroelectronics announced on Friday that its Nomadik mobile multimedia processor will be used in a test of in-car mobile TV during the World Cup in Germany.

XM Satellite Radio to Offer Play-by-Play of World Cup Matches

Authored by Mark Hefflinger on June 6, 2006 - 1:27pm.
Washington - XM Satellite Radio, a provider of satellite radio service to more than 6.5 million subscribers, said on Tuesday that it will kick off its play-by-play coverage of the 2006 FIFA World Cup soccer tournament from Germany on Friday.

Czech Republic Wins EA's World Cup Video Game Simulation

Authored by Mark Hefflinger on June 5, 2006 - 1:21pm.
Redwood City, Calif. - Electronic Arts announced on Monday that the Czech Republic won its simulation of the 2006 FIFA World Cup, played out using the developer's "2006 FIFA World Cup" video game.

BBC to Offer Live Webcasts of World Cup Matches to Britons

Authored by Mark Hefflinger on June 2, 2006 - 11:59am.
London - The BBC announced this week that it has signed a deal allowing it to broadcast all World Cup soccer games live on the Internet in the U.K. The broadband webcasts, which also include four-minute highlight videos of the matches, will be restricted to U.K. residents who pay the BBC's license fee.

Nearly 6 Million People Visited Yahoo World Cup Site in April

Authored by Mark Hefflinger on May 31, 2006 - 1:20pm.
Sunnyvale, Calif. - In April, 5.7 million unique visitors visited the official World Cup soccer tournament web site hosted by Yahoo, according to new figures from comScore Networks.

Blinkx, Times Online to Create Video Archive of Greatest Soccer Goals

Authored by dmw on May 22, 2006 - 6:21pm.
San Francisco - Blinkx, a searchable index of Web video, announced on Monday that it partnered with the website of U.K. newspapers The Times and The Sunday Times to create an online video hall of fame featuring the greatest soccer goals of all time. The archive is being created as part of the Times Online's coverage of the 2006 FIFA World Cup. The companies previously teamed to create a customized version of Blinkx, Times Smart Search.

Adidas Launches World Cup Site With Multiplayer Soccer Game

Authored by dmw on May 9, 2006 - 3:05pm.
London - Adidas on Tuesday introduced its Virtual World Cup website, created in conjunction with Typhoon Games and hosting provider Outblaze. In addition to Typhoon's massively multiplayer online soccer game "Impossible Team Online," the site will create an online community and offer various free downloads. The free online game is scheduled to launch in mid-May.

Electronic Arts Ships "2006 FIFA World Cup" to Retailers

Authored by dmw on May 1, 2006 - 6:53pm.
Redwood City, Calif. - Electronic Arts on Monday shipped its "2006 FIFA World Cup" title for PlayStation 2, Xbox 360, Xbox, GameCube, Nintendo DS, Game Boy Advance and mobile phones. Redwood City, Calif.-based EA also announced that it has extended its video game partnership with the international soccer federation through 2014.

Up-Mobile to Distribute World Cup Mascot Mobile Clips

Authored by dmw on April 25, 2006 - 1:10pm.
Miami - Up-Mobile, a distributor of Spanish-language mobile entertainment content, said on Tuesday that it acquired the rights to offer the 2006 FIFA World Cup Official Mascot TV Series. Germany's Creation Club has produced 21 40-second video clips for cell phones featuring a live-action puppet of "Goleo VI," the official World Cup mascot, as well as 24 10-second 3D animations for cell phones. Miami-based Up-Mobile will distribute Spanish-language versions of the clips in the U.S. and Latin America.