SpotXchange

Online Video Ad Firm SpotXchange Raises Angel Funding

Authored by Mark Hefflinger on February 1, 2008 - 7:27am.

Westminster, Colo. - SpotXchange, the operator of an online video advertising network, announced that it has raised an undisclosed sum in its first round of angel funding.

Visible World, SpotXchange Partner on Targeted Online Video Ads

Authored by Mark Hefflinger on July 16, 2007 - 1:20pm.

New York - Video advertising technology developer Visible World said on Monday that it has partnered with SpotXchange, a self-service exchange for online video ads, to allow advertisers and agencies to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data. For example, for an automotive client's campaign, the system might serve a video ad for an SUV or light truck in response to a call from a rural region, and an ad for a sedan in response to a call from an urban location, also providing dealer information and local promotions.