Starcom

Report: Networks Will Earn $120M in '07 From Streaming Ads

Authored by Mark Hefflinger on November 29, 2007 - 11:59am.

Los Angeles - ABC, CBS, NBC and Fox will earn an estimated $120 million this year from advertisements that run alongside their free TV shows streams on the Internet, FT.com reported, citing a representative from media buying agency Starcom. The revenue estimate is newsworthy given the networks' reluctance to release such data, and their contention in ongoing negotiations with striking writers that Internet streaming is mainly a promotional vehicle.

tags: Video | Advertising | TV | Fox | ABC | CBS | NBC | Starcom |