Starcom USA

Report: Number of People Clicking on Display Ads Drops by 50%

Authored by Mark Hefflinger on October 1, 2009 - 9:45am.

Reston, Va. - In news that is sure to make waves throughout the advertising industry, new research by comScore and Starcom USA indicates that the number of people who click on display ads has dropped by 50% over the past two years.

TiVo Offers Advertisers Combined Viewing, Demographic Data

Authored by Mark Hefflinger on November 8, 2007 - 11:06am.

Alviso, Calif. - TiVo (NASD: TIVO) announced on Thursday the launch of a new service that will offer advertisers access to linked demographic and viewing behavior data for 20,000 volunteer TiVo households. The company said its PowerWatch Consumer Panel will provide advertisers with demographic data like age, income, marital status and ethnicity on TiVo subscribers, combined with data on which programs they are viewing and recording.