. Stardoll.com

Swedish Virtual Paper Doll Makeover Site Stardoll.com Raises $4 Million

Authored by Mark Hefflinger on February 17, 2006 - 7:20am.

Stockholm, Sweden - Stardoll.com, a website aimed at girls that lets them makeover and dress paper doll versions of celebrities in various clothing and accessories, announced that it has raised $4 million in its first round of venture capital financing. Index Ventures led the investment round; angel investors also participated. Launched in 2004 by a 50-year-old retired Scandinavian woman, Stockholm-based Stardoll.com (formerly Paperdoll Heaven) now claims 900,000 members. The company also said it named Mattias Miksche, founder and CEO of E-trade in Germany and Scandinavia, as its new CEO.