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Untangling Your Brand: 4 Marketing Lessons From Lost

Authored by Rohit Bhargava on May 14, 2009 - 12:01pm.
IMB_LostPoster Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR?? waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I think it is. It is about what you learn from how the show has been promoted. Like many recent dramas, it is not an easy show to follow. It isn't about nothing, and you can't just miss a few episodes and still get into it. Yet as
tags: Video | Marketing | TV | ABC | Lost | Storytelling |

Webcast: UC Berkeley - Video Game Storytelling: Remembering 7th Street

May 22 2006 - 12:30pm
May 22 2006 - 1:30pm
US/Pacific

Presented by: UC Berkeley Graduate School of Journalism, Western Knight Center for Specialized Journalism and Ethics and Excellence in Journalism Foundation

Summer New Media Lecture Series

When: May 21 - 24, 2006
tags: Games | Training | Webcasts | Events | Education | UC-Berkeley | Storytelling |