Hanover, Germany - A group of companies including Studio Canal, Universal, Toshiba and Microsoft on Thursday announced the formation of the European HD DVD Promotional Group, which will work to promote Toshiba's next-generation DVD standard in the region. Microsoft has already begun selling an HD DVD drive add-on for its Xbox 360 video game console. The group and its member companies will launch a campaign with promotions, trade and consumer marketing through the 2007 holiday shopping season and into 2008.